Mythological series ShaktipeethKeBhairav and light hearted comedy shows – DeewaneAnjane, TeraBaapMeraBaap and KunwaraHai Par HumaraHai to entice its male audience
Mumbai: Taking its multi-genre league forward, Big Magic is all set to lure its spectators by adding four new feathers under its cap. Staying true to its bouquet of offerings, it promises that the new basket will comprise of shows ranging across genre panning from hyper mythological to family comedy to pure male TG oriented sitcoms.
First time on Indian television, the upcoming magnum opus show Shaktipeeth Ke Bhairav will depict the mythical story of 52 shakti peeths from the perspective of one of the most powerful and raging form of Lord Shiva – Bhairav. The show promises to be a larger than life experience, which attracts the male audience. The lavish sets coupled with intricate production elements will make the series a visual experience like never before.
The new ensemble of sitcoms Kunwara Hai Par Humara Hai, Tera Baap Mera Baap and Deewane Anjane are all set to bring in refreshing entertainment that helps men to take a break from the pressures of daily humdrum. The over the top (OTT) and quirky characters in each of the shows are bound to give audience abundant moments of laughter. While Kunwara Hai Par Hamara Hai amplifies the travails of Indian bachelor in a typical traditional family, where singlehood is taken for granted at every step, Tera Baap Mera Baap will showcase a comical twisted tale of neighbouring families which suffer from lookalike syndrome – where son of one family looks like the father of another and vice-versa.
The network’s legacy show Naadaniyaan is back with a bang in a new avatar – DeewaneAnjane. The show will portray the shenanigans of two quirky brothers where the younger lad is determined to get the elder one hooked-up but all for his own clever motives.
The upcoming shows will be driven by a robust 360 degree marketing promotion bustle to reach out to its target markets across television, radio, digital and on-ground activation.
Commenting on the launch of new shows, BIG Magic General Manager Amarpreet Singh Saini said, “Big Magic has always created content that connects with the viewers. Our programming content is based on deep psychographic understanding of our viewers who are primarily males. With unique concepts & authentic treatment we are bound to become the primary source of entertainment for males in our country.”