Mumbai: BIG Magic a variety entertainment channel known for its progressive and clutter breaking content under the mythological, historical, horror and fantasy kids’ shows is all set to lure its audience by adding comedy genre to its offering.
The channel is set to take its spectators on a comical ride by adding new flavors to yester year’s iconic show Hum Paanch, which is now named as Hum PaanchPhir Se. Starting from the 19th of June, 2017 the show will air every Monday to Friday at 7:30 pm on Big Magic.
The show will introduce the viewers to the most insane family of five crazy daughters, two loving mothers and a middle-class father who is often being distraught because of the shenanigans of his daughters/kids. Adapted from the original show Hum Paanch, the sequel intents to keep the intrinsic elements of the famous format intact and give a modern day take on the smash sitcom, Hum PaanchPhir Se.
The upcoming show will be driven by a 360-degree marketing promotion bustle to reach out to its target markets through its various persuasive campaigns across television, radio, digital and on-ground activation.
Commenting on the launch of a new show, the spokesperson of BIG Magic said, “With offering viewers a wide range of shows in mythological, historical and horror genre, BIG Magic now gets comedy show under its hat. As a part of our portfolio in the comedy space, we are bringing back the iconic show Hum Paanch withall new stellar star cast who excel in their respective characters in the show. The popular show’s intrinsic elements will be kept intact and the sequel Hum PaanchPhir Se will be a modern take on the sitcom.”