Mumbai: Big Trunk Communications, a Mumbai-based independent creative digital agency, will now be carrying out the Digital Duties for Sbarro’s restaurants in India. Sbarro Pizza is an NYC legacy brought into existence in 1956 in Brooklyn, New York. Developed in India by Upper Crust Foods Pvt Ltd, Sbarro, is a pizzeria chain that specializes in New York style pizza sold by the slice and in made to order pies as well as other Italian American cuisine. Sbarro has over 630 eateries across 28 countries and this young agency will now be handling all its digital affairs across India.
This six-year old agency specialises in conceptualizing and executing 360-degree digital marketing projects. Since its inception, Big Trunk Communications has managed to set benchmarks across product categories such as Luxury Retail, Fashion and Clothing, Food and Beverages, Education, Media and Entertainment, Realty, BFSI and ECommerce, Pharmacy, in a short span of time.
Akshay Balwani, Director, Upper Crust Foods said , “As our customers move online to interact and transact, we are rapidly digitising to meet them where they are. We are extremely pleased with this brand-new partnership with Big Trunk Communications. We believe that a young and enthusiastic team would be able to better express how we feel about our food and how our customers react to it. Their experience in various sectors especially Food and Beverage will lead us to our desired objectives.”
Gearing up to give this NYC legend a boosting momentum across all digital platforms, Big Trunk Communications will be involved in Digital Strategy and Media Advertising, along with content creation and design work.
Commenting on the account win, Big Trunk Communications, CEO, Akhil Nair, says, “It is an absolute privilege to handle the digital duties for Sbarro India. Just like its unique “Slice Concept”, we plan to integrate innovation, content and media, to deliver outof-the-box results. The idea is to circulate the brand story across India and make Sbarro the synonym for “Pizza”. We’re pleased to achieve yet another milestone in the Food and Beverage segment and look forward to channelize our efforts to achieve the desired awareness and positioning for the brand.”