Big Trunk Communications, a four-year old, Mumbai based independent creative digital agency has won the digital mandate for the ecommerce brand Rareitis. As a part of the win, Big Trunk Communications will work on developing the brand’s online presence through social media platforms and other digital mediums. Big Trunk Communications will make use of consumer-centric platforms like Facebook, Twitter, Instagram to reach out to existing and potential Rareitis users and engage with them.
The young agency has been able to create strong footprint across product categories such as Luxury Retail, Fashion and Clothing, Food and Beverages, Education, Media and Entertainment, Realty, BFSI and E-Commerce, in a short span of time.
RareItis, an enterprise by Anooja International, is an online market for rare products like Indian artifacts, handlooms and clothing made in various parts of India. The products are known for their national and international appeal across Indian states, right from Kashmir to Kanyakumari.
Arun Nair, CEO & Co-Founder, Rareitis, added, “We are really pleased with the service we have received from Big Trunk Communications. The team is very responsive, professional, enthusiastic and organised. They have an in-depth knowledge of digital aspects of marketing. We look forward to this partnership through our continued aggressive phase of growth”.
The mandate includes social media strategy, content marketing, website optimization and creative strategy across social and online platforms. With this win, Big Trunk Communications has strengthened its portfolio in the ecommerce segment.
Commenting on the account win, Big Trunk Communication’s Chief Executive Officer and Co-Founder, Akhil Nair, said, “We are excited to be associated with RareItis as their official digital partner. We are happy to have a client that believes in digital media and considers it as a core part of their overall marketing strategy. With our deep understanding of today’s digital first audiences, we look forward to breaking new ground through our creative strategies & media innovations. We will be reinforcing the website’s digital presence through the implementation of innovative & strategized content. We look forward to working on the evolution of their brand communications, digital and beyond.”