- On the launch day, Star Maa had every second Telugu consumer tuned in on the channel
Hyderabad: Bigg Boss Telugu Season 2 launched in Telugu entertainment channel Star Maa has registered record ratings of 15.1 TVR making it the biggest show of 2018. The show also helped channel to strengthen its leadership position in Telugu GEC space with 5,31,288 (000s) Impressions in Week 24. The immediate next was Zee Telugu with 466347 (000s) Impressions.
Bigg Boss Telugu Season 2, which telecasts between 9.00 pm to 10.30 pm during weekends & 9.30 pm to 11.00 pm on weekdays, went on air from June 10th received an extraordinary response in the 1st week of launch with nearly 60% of viewers having sampled the show.
Telugu GEC market was abuzz with high expectations for the second season of ‘Bigg Boss’ Telugu with Nani as host. The show has completed its 1st-week journey. The show has also performed well on digital platform Hotstar. It has garnered 2.3million reach as on 20th June, 109% growth over last year. With the launch of Bigg Boss Telugu 2 Star Maa has cemented its lead over the other channels with a distinct margin.
16 celebrity Participants including Geetha Madhuri, Amit Tiwari, Deepti, Tanish, Babu Gogineni, Bhanu Sree, Roll Rida, Syamala, Kireeti Damaraju, Deepthi Sunaina, Kaushal, Tejaswi, Samrat, Ganesh, Sanjana, Nutan Naidu.
Source: BARC India, TG -15+ AP & TS Urban