Hyderabad: According to BARC data for Week 36’20, Star Maa continues to dominate the Telugu GEC. Bigg Boss Telugu Season 4 launch got massive ratings. This is one of the most successful launch of the reality show. This Season started with a bang. Termed as one of the most successful launch, the launch episode saw 4.5 crore viewers tuning to Star Maa in the 1st week of launch according to the data released by BARC India.
This Season of Bigg Boss launch was the highest-rated season ever. The launch episode garnered 18.5 TVR, not only making it the highest-rated launch episode across non-fiction shows of the category (in the BARC universe) but also the highest-rated launch episode in the history of Bigg Boss Telugu (since BB Season 1).
As per the data Star Maa remains the dominant leader in the Telugu general entertainment category with 1122 highest ever GRP’s. StarMaa New Brand identity also saw a growth of 18% this week over last 4 weeks.