Mumbai: Birla Estates, a wholly owned subsidiary of Aditya Birla Real Estate Limited (ABREL), has unveiled its ‘Built with All Heart’ campaign in partnership with Gujarat Titans for the Indian T20 League 2026. The season-long initiative aims to bring together shared values of dedication and excellence through immersive fan engagement and exclusive customer experiences.
Rooted in a common philosophy, the campaign draws parallels between the discipline and consistency of high-performance sport and the precision of thoughtfully designed homes. It reflects a belief in preparation, attention to detail, and the pursuit of excellence as key drivers of meaningful outcomes.
Speaking on the campaign Anitha Krishnan, Head of Marketing, Birla Estates, said, “At Birla Estates, we believe a home is more than a physical structure — it is an emotion shaped with intent, care and attention to detail. Our collaboration with Gujarat Titans is built on a strong alignment of vision and values, with both sharing an ‘all-in’ mindset. Just as Gujarat Titans brings passion to the game, we bring the same passion to building thoughtfully designed homes. Over the years, our association with the T20 League has been guided by a clear intent — to go beyond visibility and create meaningful connections. With ‘Built with All Heart’, we are extending this approach by focusing on experiences, personalisation and moments that stay with our customers, making our engagement with the platform more purposeful and memorable.”
Arvinder Singh, COO, Gujarat Titans added “At Gujarat Titans, our philosophy has always been rooted in putting fans at the heart of everything we do. Cricket today extends far beyond the field; it is about creating meaningful, lasting connections with fans. Our collaboration with Birla Estates is a natural extension of this shared vision. The ‘Built with All Heart’ campaign enables us to go beyond the game and offer fans immersive experiences that bring them closer to the team. As we continue to build this journey, our focus remains on delivering moments that are not just memorable, but truly personal for our fans.”
The campaign will be rolled out across digital platforms, social media, and on-ground activations throughout the Indian T20 League 2026. Moving beyond traditional brand visibility, Birla Estates is focusing on experience-led engagement, curating exclusive initiatives such as behind-the-scenes access, opportunities to participate as an official Toss Representative on match day, and personalised fan interactions.
Aligned with its LifeDesigned® philosophy, the brand aims to create high-recall experiences—from live match access and player interactions to stadium tours—ensuring deeper and more meaningful connections with consumers.
As the season progresses, the collaboration between Birla Estates and Gujarat Titans will spotlight stories of teamwork, determination, and excellence, reinforcing the campaign’s central belief that the most meaningful achievements—both in sport and in life—are built with all heart.
