Mineral water brand Bisleri has roped in actor Deepika Padukone as its first global brand ambassador. She features in a campaign themed #DrinkItUp.
The film shows Padukone getting out of her car and joining a group of dancers to groove to a remix of the yesteryear Bollywood hit number ‘Jhoom Jhoom Jhoom Baba’, rejuvenated after consuming Bisleri mineral water.
Jayanti Chauhan, Vice Chairperson, Bisleri International, said, “Bisleri is synonymous with hydration. Our new campaign Bisleri #DrinkItUp is embracing the fun and excitement of visualising hydration in an iconic style with Ms. Deepika Padukone for the first time ever. We are thrilled to have Ms.Padukone as our first global brand ambassador as her work and values align with our brand philosophy. With her we are able to show our brand evolving with modern times. We are confident that everyone will love this campaign and enjoy hydrating with Bisleri.”
Padukone said, “I am delighted to be associated with a brand as iconic as Bisleri. I have always believed in the importance of hydration as a key step in our commitment to a healthy lifestyle and overall wellbeing and the Bisleri #DrinkItUp campaign celebrates just that.”
Tushar Malhotra, Head of Marketing, Bisleri International, added, “The Bisleri #DrinkItUp campaign is a significant step to contemporise the brand, increase brand love and have exciting conversations with our consumers.”
The campaign film has been shot by Nirvana Films and directed by Prakash Verma. Bisleri’s association with Deepika Padukone was managed by Wavemaker and GroupM ESP.
The integrated campaign will be promoted across platforms, including television, digital, OOH, delivery vehicles, influencer engagement and OTT platforms.
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