BMW Group Australia has reappointed Ogilvy to handle its advertising and marketing, following a four-way pitch process.
Originally appointed to the account over 20 years ago, Ogilvy will continue to look after ATL, BTL, digital and POS for both the BMW and Mini brands and their dealer network.
Stuart Jaffray, general manager of marketing at BMW, said of the pitch process: “We respect and appreciate the efforts that were put in by the four pitching agencies, and it was a tough decision for us to make. Ultimately we have chosen the agency that provided the most comprehensive and innovative response to our briefs.
“We want to be challenged by our agency and, with the benefit of their recent acquisition of Bullseye, Ogilvy were able to present thinking that genuinely challenged us – thinking that we believe will push the BMW brand forwards in the Australian market.
“2015 will be a very exciting year for BMW with a number of new Ultimate Driving Machines entering the market. We look forward to taking these to market with Ogilvy.”
The pitch process began in September.