Mumbai: KidZania India has appointed Bloomingdale Public Relations as its influencer marketing partner to strengthen the brand’s creator-led engagement and digital storytelling initiatives across India.
The partnership aims to enhance KidZania India’s digital presence through influencer collaborations, family-focused storytelling, immersive creator experiences, and community-driven campaigns designed to connect with modern families, parenting communities, and younger audiences.
As part of the mandate, Bloomingdale PR will lead influencer outreach, creator partnerships, and digital-first campaigns that spotlight KidZania’s experiential learning and entertainment offerings through relatable and culturally relevant content formats.
The collaboration comes at a time when experiential entertainment brands are increasingly leveraging creator ecosystems and social platforms to engage audiences more authentically and build stronger digital communities. The companies said the partnership will focus on showcasing KidZania’s immersive learning environment through storytelling formats tailored for millennial parents and Gen Alpha audiences.
Commenting on the partnership, Vikita Chaudhary, Head of Marketing, KidZania India, said, “At KidZania, we are constantly looking at innovative ways to engage with modern families and young audiences in spaces where they actively consume content and discover experiences. Influencer marketing today goes far beyond visibility; it has become an important extension of storytelling and community engagement. Through our partnership with Bloomingdale PR, we aim to create authentic creator-led narratives that bring the KidZania experience to life in a more relatable, immersive, and culturally relevant way.”
Vikram Kharvi, CEO, Bloomingdale Public Relations, added, “KidZania is a brand that naturally lends itself to experiential storytelling and meaningful digital engagement. Our focus will be on crafting creator-first narratives that capture the excitement, learning, and imagination that define the KidZania experience. Through strategic influencer collaborations and community-driven content, we aim to build conversations that resonate strongly with families, parents, and young audiences across digital platforms.”
The upcoming initiatives under the partnership will include influencer walkthroughs, parenting community engagement, collaborative storytelling formats, and digital campaigns aimed at amplifying audience engagement and visibility across platforms.
Bloomingdale PR, which works across sectors including lifestyle, hospitality, technology, entertainment, real estate, startups, D2C brands, and experiential communications, said its approach for KidZania India will focus on building creator partnerships aligned with the brand’s positioning as an educational and family-centric entertainment destination.
