Bengaluru: Boldfit has announced that Sania Mirza, India’s legendary tennis icon, has joined the company as a Boldfit Athlete and Investor.
Together, Boldfit and Sania will co-create and promote a new range of tennis rackets and pickleball paddles designed specifically for Indian players and sports enthusiasts. Pickleball, the fastest-growing sport globally, is gaining popularity across age groups in India, and this collaboration is a timely step toward building the gear and ecosystem required to make it more accessible and aspirational.
“Tennis has given me everything in life, and now I want to give back by making the sport more accessible in India. Pickleball too is exploding as a sport for all ages. Partnering with Boldfit allows me to use my years of experience to help design equipment that is lighter, durable, and built for Indian players. I believe this will inspire more people to pick up a racket and fall in love with these sports,” said Sania Mirza.
Founded in 2018 and headquartered in Bengaluru, Boldfit has built a reputation for high-performance sports apparel, footwear, and equipment that combines cutting-edge design with uncompromising quality.
“Sania isn’t done making history, and we’re thrilled she’s starting this bold chapter with us,” said Pallav Bihani, Founder & CEO of Boldfit. “This collaboration is about giving India’s aspiring players, whether in tennis or pickleball, access to products designed with the insight and experience of a legend. At Boldfit, we are building the sports brand India deserves—by partnering with the very best to create products for 1.4 billion people.”
With this collaboration, Boldfit aims to expand its footprint in racket sports, blending product innovation with athlete-driven insights.
“What Sania has achieved is unmatched. Her joining Boldfit goes beyond equipment—it’s about inspiring millions to embrace sport as part of their lifestyle. It’s exciting to see cricket, tennis, table tennis, and pickleball coming together under one roof,” added KL Rahul, Boldfit Athlete & Investor.
