Mumbai: BGauss, a lifestyle-enhancing electric mobility solution from the promoters of the RR Global Group, has announced the appointment of acclaimed Bollywood actor Ajay Devgn as its brand ambassador. The move comes as BGauss gears up to scale its presence in India’s rapidly expanding electric two-wheeler segment.
Known for his mass appeal, credibility, and commanding screen presence, Ajay Devgn will be the face of BGauss’s brand campaigns, reinforcing its core message of smart, dependable, and future-ready mobility. His strong and trustworthy persona aligns perfectly with BGauss’s brand values of performance, reliability, and trust.
Speaking on the association, Ajay Devgn said, “BGauss, an Indian brand, is focused on building world-class electric vehicles, and I’ve associated with them for this meaningful reason. The RUV350 reflects their commitment to quality and innovation and marks a step forward in the journey toward smarter, cleaner mobility.”
The appointment marks a strategic milestone for BGauss as it aims to encourage wider adoption of EVs among Indian commuters by making sustainable mobility desirable and accessible. With a growing portfolio of electric scooters designed for Indian roads, the brand is also planning to introduce electric cycles and two new models in the coming year.
Hemant Kabra, Founder and Managing Director of BGauss, commented, “At BGauss, we focus on creating practical and reliable electric mobility designed specifically for Indian roads. Our vehicles embody this commitment. Ajay Devgn’s integrity and mass appeal perfectly resonate with our brand ethos, and we believe his partnership will significantly strengthen our reach as we promote sustainable urban mobility.”
Spotlight on BGauss Products
The BGauss RUV350 is a premium electric scooter designed for both city and long-distance commuting. It boasts:
- Top speed: 75 km/h
- Range: Up to 145 km (ARAI certified)
- Motor: 3500W in-wheel
- Battery: 3 kWh LFP
- Features: Metal body, 16-inch alloy wheels, boot space, 5-inch TFT display, turn-by-turn navigation, cruise control, fall-sense, hill-hold, and regenerative braking.
The upgraded C12 family model also showcases advanced features:
- Motor: 2500W hub
- Top speed: 60 km/h
- Range: Up to 123 km
- Battery: 2.9 kWh with advanced lithium cells
- Tech Add-ons: 5-inch TFT display with 2 themes, cruise control, reverse mode, navigation, CBS, fall-sense, and regenerative braking.
Backed by leading investors like Madhu Lunawat of Bharat Value Fund and Darshan Patel of Vini Cosmetics, BGauss is on track to expand its dealership and service network across India within the next two years.
