New Delhi: Bolo LIVE, an Indian social live-streaming platform has crossed more than 5 million downloads on Google PlayStore, with iOS growing strong as well at more than 2.5 million installs. Besides this, the live entertainment app has received positive ratings, which stands at 4.2 stars out of 5 as of April 18, 2022. The app ranks highest consistently in the lifestyle category on Google Playstore, and amongst the top 150 apps across categories.
Launched in May 2019, Bolo Live straddles the unique amalgamation of live streaming, gamification, and micro transactions. They empower content creators to leverage the power of active engagement of live streaming and help democratize the monetization for content creators. Bolo Live empowers fans to connect, live chat, engage with and build communities with their favorite live streamers in their preferred languages.
The app is focused to build a microtransactions driven creator economy platform in India and has witnessed high stickiness, driven by gamification and communities. In order to create more value for all the creators as well as users, Bolo Live will continue to innovate by introducing social gaming, new ways for content creators to monetise through consumer spends as well as to open up the platform for brands to leverage the live streaming engagement.
Commenting on the development, Varun Saxena, Founder and CEO Bolo Live said, “Since we pivoted to live streaming in October 2020, user love has been heartening. With Bolo Live being a family of 5mn+ on Android, and 2.5 mn+ on iOS, we are both humbled and excited to pave the way for our next growth by building at the unique intersection of Interactive Entertainment content, Consumer Transactions and Gamification. We look forward to create more value for both content creators and consumers as we enter our next phase of growth.”