Mumbai: This Mother’s Day, brands across India have gone beyond flowers and gifts, crafting powerful campaigns that honor the many forms and emotions of motherhood. From bold reimaginings of maternal figures to heartfelt real-life stories, this year’s brand narratives blend creativity, purpose, and emotion in unforgettable ways. Whether it’s raising awareness about maternal health, spotlighting quiet sacrifices, or simply encouraging quality time, these campaigns reflect a deeper cultural shift—one that celebrates mothers not just as caregivers, but as individuals with stories, strength, and dreams of their own. Here’s a roundup of some of the most impactful and touching Mother’s Day campaigns of 2025.
Ugaoo:
Ugaoo celebrates modern motherhood with its unique campaign, showcasing diverse mother figures like plant-loving Zen mamas and glam godmothers. The campaign’s vibrant brand film poses the question: “What is a mom today?” It acknowledges that mothers can be sisters, mentors, or nurturing figures in various forms. Each woman portrayed deserves a meaningful gift like a thriving plant.
DCM Shriram Foundation
DCM Shriram Foundation’s digital campaign for Mother’s Day spotlights High-Risk Pregnancy and maternal healthcare in rural India through the Khushali Sehat program. The campaign features a film following Mohan, who works with Mobile Health Units providing ANC and PNC services
in villages. It addresses the risks of non-institutional delivery through Mohan’s personal story. The film showcases a health camp where pregnant woman Rani’s low hemoglobin highlights the dangers of HRP. Despite his past trauma, Mohan finds solace in saving lives through his work.
GIVA
GIVA, India’s top jewellery brand, launched GIVA for Every Mother campaign, honoring all mother figures with a special collection and touching digital storytelling this Mother’s Day. Their timeless gold jewellery collection caters to all mothers, including new moms, grandmothers, and nurturing mentors. The emotional brand film features a young man celebrating his grandmother, while Anushka Sharma’s film expresses gratitude to a significant maternal figure.
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Archies
Archies’ #MaaKehtiThi campaign pays tribute to all mother figures by recalling their wisdom and nurturing love. It encourages people to express gratitude in meaningful ways, celebrating ‘Maa’ in all forms through emotional gestures and heartfelt cards.
Prega News
Prega News partners with Swiggy for “Preggy” special campaign this Mother’s Day. The collaboration features a ‘Prega News Cravings Menu’ celebrating pregnancy cravings. Over 75% of expecting mothers crave specific foods, especially in the first and second trimesters. The exclusive menu on the Swiggy app caters to these cravings, allowing partners to surprise mothers-to-be conveniently. ITC Sunfeast Baked Creations and Choko La have joined Swiggy for this initiative.
Parle Products
Parle Products introduces a new TVC for Parle’s Wafers during IPL 2025, showcasing their role in bringing people together at various social gatherings. With a strong focus on taste and togetherness, the ad emphasizes the brand’s appeal as the perfect snack for any occasion, blending social interactions
with the crunch and flavors of Parle’s Wafers. The campaign highlights Parle’s legacy of trust and taste through bold flavors designed for a superior snacking experience, encapsulated in the tagline “Taste ka Social Snacking.”
Instamart
Instamart’s campaign “Add Yourself to Cart” shifts focus from traditional gifts to personalized presence, featuring a heartwarming ad where a woman surprises her mom using the app. The brand connects tech, emotion, and humor to emphasize the value of being present. Through a unique storyline and
partnership with IndiGo and MakeMyTrip, Instamart offers real customers the chance to reunite with their moms in surprise deliveries.
Sunfeast Baked Creations
Sunfeast Baked Creations released ‘Her First Ever’ campaign for Mother’s Day, highlighting how mothers often sacrifice their own firsts. The brand encourages creating new experiences for our mothers this year. As part of the campaign, a new café was opened on Bengaluru’s MG Road, inaugurated by Pravina Patil, mother of Indian cricketer Shreyanka Patil, who experienced being in the spotlight for the first time, adding a personal touch to the initiative.
Sun Bangla
This Mother’s Day, Sun Bangla presents a campaign called “Ma—The Eternal Shelter,” honoring motherhood’s diverse essence—quiet, instinctive, and protective. The film features 7-year-old Avery at her ancestral home bonding with Chhutki, performing caring acts during a rainstorm— shielding a goat,
protecting dolls, and a divine mother’s children, though she dissolves in the rain.
ELIVAAS
ELIVAAS’s Mother’s Day 2025 campaign, #becauseshedeservesabreaktoo, emphasizes the importance of treating mothers to a peaceful getaway where they can relax, recharge, and feel appreciated. The accompanying digital film portrays a touching story of a daughter surprising her mother with a restful villacation. ELIVAAS advocates for ongoing care beyond just one day, promoting connections and meaningful relaxation by offering luxurious experiences and top-tier services for mothers in need of pampering and comfort.
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Orchids
Orchids The International School launched a heartfelt Mother’s Day film titled “Weapons of Maa’s Destruction: Behind Every Champion,” celebrating mothers. The film showcases the delicate balance between discipline and nurturing, capturing playful motherhood moments. Through beautiful cinematography and music, it portrays children’s innocent adventures and mothers’ patient responses to curiosity. Children seek refuge as mothers react with understanding and support, fostering trust.
Cloudnine Group of Hospitals
Cloudnine Group of Hospitals in Bengaluru has unveiled its 2025 Mother’s Day campaign, celebrating the transformative journey of motherhood. The campaign explores a woman’s evolution into the cherished role of “Mom,” capturing emotional moments from pregnancy test to ultrasound and physical changes
representing a home for her baby.
Kenstar
Kenstar’s Mother’s Day film, “A Salute to GOAT Moms,” honors mothers’ diverse roles, resilience, and style. The heartwarming digital tribute showcases the timeless commitment and joys of motherhood, from conception to parenthood’s milestones. It captures relatable and humorous moments, celebrating how
mothers navigate the challenges of raising children with love, resilience, and humor. The film highlights a mom bridging generational gaps by embracing her child’s language and fostering connection, emphasizing that parenting involves understanding, adapting, and bonding.
boAt x Blinkit
On Mother’s Day 2025, boAt and Blinkit collaborate for a Gen Z campaign urging more than just an Instagram post. Content creator Satish Ray delivers a humorous yet candid message, highlighting the need for tangible appreciation for moms. The campaign promotes boAt Enigma smartwatch as an ideal gift, with Blinkit ensuring swift delivery for even last-minute shoppers.
Titan Company
Titan Company Limited launches a campaign celebrating Titan Kanya, empowering over 74,000 girls and women in underserved areas. The film “Aage Badhegi” by Ogilvy and Superfly Films showcases mothers reclaiming education rights. In collaboration with IIMPACT, the Mothers’ Literacy Program extends Titan Kanya’s mission, offering tailored literacy modules for rural women aspiring to learn with their daughters.
