New Delhi: The Dharampal Satyapal Group (DS Group) has awarded the social media and performance marketing mandate for the luxury Swiss chocolate brand, Läderach, to Brand Catapult, a 360-degree marketing company based in Delhi. This decision follows an extensive multi-agency pitch and rigorous selection process, underscoring Läderach’s commitment to enhancing its digital presence and engaging more effectively with chocolate enthusiasts across India. As the exclusive partner for Läderach in India, DS Group aims to deliver an extraordinary chocolate experience to Indian consumers.
Brand Catapult, renowned for its expertise in digital marketing, influencer partnerships, and creative content development, will spearhead Läderach’s ambitious expansion in the Indian market. The agency’s innovative strategies and deep understanding of the digital landscape made it an ideal partner for Läderach’s objectives.
Announcing the appointment, Sanskriti Gupta, Läderach India, said, “Läderach India is thrilled to award its social media and performance marketing mandate to Brand Catapult. DS Group’s partnership with Läderach highlights our dedication to delivering exceptional experiences to Indian consumers, with a focus on quality that was well understood by the Brand Catapult team. We are confident that their ability to craft engaging and impactful content will help us connect with a broader audience and share our passion for high-quality chocolates.”
Brand Catapult’s Founder, Dhruv Goel, expressed enthusiasm about the new mandate: “We are honored to be awarded the social media and performance marketing mandate for Läderach India after a competitive multi-agency pitch. Läderach is a brand that epitomizes luxury and quality, and our team is dedicated to developing a robust social media presence and performance-driven campaigns that reflect Läderach’s heritage and commitment to excellence.”
This partnership marks a significant step in Läderach’s journey to becoming a leading name in the luxury chocolate segment in India.
