The nation celebrates Teacher’s Day on September 5th in remembrance of the renowned teacher and former President of India, Dr S Radhakrishnan. The brands took an opportunity of the day to express their love and respect towards the teacher’s community. As usual, through thought-provoking social media posts to campaign videos, brands made full use of the occasion to connect and re-connect with the audience.
Byju’s
The EdTech company, Byju’s launched digital Film #LearnUnlearnRelearn to celebrate, honour, and thank the relentless spirit of teachers across the country.
The film seeks to pay tribute to the selfless spirit and sheer perseverance of teachers who have made an everlasting mark in our lives. In their relentless pursuit of imparting the gift of education, not only have they created better learners but also shaped personalities and instilled the right values to make their students better individuals.
Talking about the film, Vineet Singh, VP- Brand and Creative Strategy, BYJU’S said, “The importance of a teachers’ role cannot be overstated. From encouraging students to realise their true potential to shaping the future of tomorrow, teachers have been a guiding force. However, it was during the pandemic that people truly recognised their significance. Despite the challenging times, teachers have persevered, adopted new learning methods and kept students and their education at the centre of everything. We at BYJU’S would like to thank every teacher in the country for their consistent effort in ensuring learning never stops.”
Supertails
Supertails, a digital pet care platform announces pet training services for young pet parents on the occasion of Teacher’s Day. To announce the launch of pet training services, Supertails has collaborated with digital content publishers such as Yuvaa (@weareyuvaa) and other influencers to announce and create awareness for the new service.
The videos posted on Supertails’ official Instagram page (@supertails.official) shows the issues pet parents face when they bring home a dog, from hygiene training, chewing, excessive barking etc, which the online training services will help pet parents solve. A pet parent, especially a new one, has to deal with a lot of uncertainty and anxiety when they cannot figure out if their dog is calling for attention, or they need something more. The pet training services at Supertails will help them understand their pet’s behaviour better and help create a deeper bond between the two.
https://www.instagram.com/p/CTWk760pH9m/
Netflix
The OTT Giant, Netflix streamed a list of movies and series to celebrate the spirit of Teacher’s Day. The list of movies includes Mighty Little Bheem, The Disciple, The Karate Kid, Taare Zameen Par, My Octopus Teacher, Kota Factory, Never Have I Ever, and Glee.
Zee English Cluster
Zee English Cluster on 5th September, telecast special day long binge followed by the television premiere of American Comedy-Drama ‘The LastShift’ at 1PM & 9PM on &flix and at 3PM & 11PM on &PriveHD. There’s not enough gratitude around to be truly grateful to the ones who have nurtured us our whole life. This month you can now enjoy and reminisce your back-to-school days memories with American Sitcom and Primetime Emmy Award winning show ‘Community’ weekdays at 7PM on Zee Café.
BasicFirst
BasicFirst, a Jharkhand Innovation Lab-selected edtech company, has announced Teacher Stock Options (TSOPs) for its teachers and educators to commemorate Teacher’s Day and recognize their contribution to building a better society. Over 150 teachers who are associated full-time as well as part-time with the platform will be eligible for ESOP (Employee Stock Options), and it will be subject to the teacher’s tenure with the company.
Announcing the initiative to mark Teacher’s Day, Randhir Kumar, Founder & CEO, BasicFirst Learning, said, “Teacher’s Day gives us the opportunity to honour the teaching profession in the country. Teachers have shown outstanding leadership and ingenuity in ensuring that learning never stops and that no student falls behind in this crisis. We intend to thank and reward them through our Teachers Stock Options (TSOPs) by motivating them as well as contributing to the success of BasicFirst through this programme. With this, we want to share our achievement with teachers, which will further foster their and their family’s belongingness to our institution and instill a sense of shared ownership.
Hudson Canola
https://www.instagram.com/p/CTbOGSSKcw4/?utm_source=ig_web_copy_link
Sonalika
https://www.instagram.com/p/CTZjS1FpFGW/?utm_source=ig_web_copy_link
Piramal Realty
https://www.instagram.com/p/CTbMiS7IKOo/?utm_source=ig_web_copy_link
EdTech LEAD
On 5th September, EdTech LEAD will host a motivational session by Abhinav Bindra for more than 20,000 teachers, principals & school owners across 2,000+ partner schools. Bindra shared insights into his journey from being an athlete to managing his own academy & mentoring Indian grassroot athletes. He spoke about his life lessons and experiences both as someone who manages a non-profit academy as well as an athlete, the obstacles that came his way and what helped him stay true to his goals. LEAD will provide the audience with the opportunity to interact with Bindra to address their self-doubts and challenges in a new teaching environment. To upskill and empower teachers & principals to continue providing excellent learning to students, LEAD is also launching a certification program under LEAD Academy. The program will help them develop a growth mind-set, learn skills to support online teaching and also gain emotional and social support.
LEAD Co-founder and CEO Sumeet Mehta said, “School owners across India have gone through tough times during the pandemic with having to hold the entire ecosystem together as an educator to students & a mentor to teachers. I am sure it will be interesting to hear Mr. Bindra on how he transitioned from being an athlete to a mentor to athletes.”
Youva
Youva, the domestic stationery brand from the house of Navneet launches a film celebrating the joy and spirit of being a teacher. The campaign #Teachersarethebest is a tribute to all the teachers for their relentless commitment towards teaching and wellbeing of students.
At the end of the video, the teachers also talked about their love for being a teacher and how they would never be anything else. They also spoke about the challenges they faced during online teaching and how the students helped them with technology.
Sharing his views on the campaign, Chief Strategy Officer and spokesperson of Youva, Abhijit Sanyal said, through this campaign, Youva takes this opportunity to salute and thank all the teachers for their unabated efforts by adapting new ways of teaching and ensuring education continuity during the pandemic.
TVS StaR City+
On the occasion of Teachers’ Day, TVS StaR City+ has launched the #StarGuru Award to recognise heroic teachers who went beyond the call of duty to teach students amidst the pandemic. The campaign begins with a video film which salutes teachers who have overcome numerous challenges to ensure that they can enrich the lives of as many children as possible.
Supporting the #StarGuru campaign, TVS StaR City+ Brand Ambassador MS Dhoni has also urged his fans to share inspiring stories of their teachers while saluting these heroes through his Facebook post.
The #StarGuru campaign will be inviting individuals from all over India to share the most stirring stories of their teachers who inspired them. Students will nominate their teachers for the #StarGuru Award from September 01 to September 10, 2021, by posting on their social media channels and tagging StaR City+ handles on Facebook, Instagram and Twitter.
LaunchMyCareer
LaunchMyCareer, a career-success platform that engages the user in self-discovery, careful career selection, and personalized learning pathways, has joined hands with Merakii to launch a heartwarming Teachers Day campaign, #MyTeacherMySuperHero. The campaign is dedicated to the teachers who are the guiding light of our lives, as well as our career journeys.
Talking about the campaign, Ankur Aggarwal, Director, LaunchMyCareer, elaborates, “We work very closely with the educators of our country and this is our acknowledgement to their perseverance and hard work, to help make our dreams a reality. It is an honour as well as a privilege that together, we aim to make India a fully-educated country.”
IDFC FIRST Bank
IDFC FIRST Bank pays homage to ‘life lessons beyond classrooms’ with a touching Teachers’ Day brand film. Conceptualised by advertising agency RepIndia, the film showcases a relatable teacher-student relationship that is built on the foundation of care, benevolence and kindness, while also subtly integrating the brand message of ‘the importance of saving’ in the communication.
Orchids -The International School:
Orchids The International School, one of the leading school chains in India conducted a week-long celebration this year for Teacher’s Day. 30000+ students across 41 branches participated in the festivities.
DaMensch
This Teacher’s day, DaMensch decided to give ourselves a chance to thank our teachers and, tell them we owe them! Clearly, they made us smile and well up at the same time! The campaign urges people to take this opportunity to reach out to all our teachers and tell them just one thing – #ThankYouTeacher for everything!
https://www.instagram.com/p/CTbW0mmlnbl/
Suraasa:
On the occasion of Teacher’s Day, the teacher growth-focused ed-tech platform, Suraasa has come up with a digital campaign saluting the #TimelessSpiritOfTeaching. The campaign celebrates teaching as a timeless profession that goes beyond the extra work hours. Teachers are the backbone of society and role models for children. With the same spirit, the video manifests teaching as an influential profession moulding every child’s future.
https://www.instagram.com/p/CTbob2DJWj6/
Unacademy
This Teacher’s Day, Unacademy decided to pay a tribute to the real legends of Unacademy, capturing the lighter moments in class.
Conceived by the in-house team, the film features a montage of quirky moments that shows Unacademy educators interacting with Learners playfully to keep them engaged. With the message that Unacademy educators ensure that there are no dull moments in class, the film goes on to express gratitude to all the Educators for the learning they impart and effort they invest in making the learning journey memorable.
Infinity Learn by Sri Chaitanya
Infinity Learn, an ed-tech initiative by Sri Chaitanya (a renowned educational institute for three decades and more), launched a digital video campaign #Sikhanewale to pay tribute to Dr. S. Radhakrishnan on the occasion of Teacher’s Day. The campaign was launched on 4th September and will be live till 7th September.
