• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Saturday, March 6, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Brands with unique campaign ideas for Valentine’s day 2021: Part 2

by Aboli Kadam
February 17, 2021
in Brand Stories, Featured
8 min read
Brands with unique campaign ideas for Valentine’s day 2021: Part 2
Share Share ShareShare

We already have seen some great campaign ideas by brands on Valentine’s day in the first part, here are some more campaigns by other brands.

Rabbit Hole and Pepperyfry: This Valentine’s Day, The Rabbit Hole (part of the Zoo Media network) has partnered with Pepperfry to introduce their latest campaign #MoveOn. The digital ad campaign intends to leverage the significance of the day to promote Pepperfry’s “Not So Complicated” sale.

2020 has been a year of reflection for everyone to move on from toxic people, things, and environments. Cognizant of the fact that the current year would anchor more on self-care, The Rabbit Hole leveraged this crucial insight by using furniture as a metaphor for unstable toxic relationships in these ad films.

Galaxy: On the occasion of Valentine’s Day, GALAXY® from Mars Wrigley has launched a series of ad films highlighting the brand proposition, ‘Choose Pleasure’. Pop-culture portrays Valentine’s Day as an occasion depicting perfect couples exchanging extraordinary gifts. But contrary to popular perceptions and the many expectations associated with it, GALAXY® urges its consumers to choose the pleasure of being yourself instead of giving into the pressure of being perfect.

The film showcases a couple on a Valentine’s day date where the woman gifts her significant other a card with a not so perfect drawing on it. While her boyfriend seems to judge the card initially, they break into a laugh and the film ends with a voice over of the lady saying, “There is so much pressure to be perfect. My pleasure is in just being myself”.

Ok Cupid: It’s that time of the year that romantics wait for with bated breath- an excuse to celebrate love for a whole month. Dating app OkCupid launched the second leg of its digital campaign #LoveIs… to celebrate single millennials or ‘hopeful romantics’ to gently remind them that they deserve love and not to lose hope as #LoveIsIncoming. Continuing its messaging of how love means different things to different people and should be accepted and celebrated irrespective, OkCupid understands that many single dating millennials out there might feel their loneliness amplified during this month due to all the hoopla around love and romance leading to wondering if they will ever find their kind of love. Hence, its latest campaign reaches out to these singletons like a warm hug to let them know that they should not despair and be positive, after all love is right around the corner, it is “incoming”! And OkCupid is there to help them find it. For all those single and hopeful millennials that are looking for their kind of love, OkCupid is your wingperson without judgement. With more than 3000 questions in its algorithm, OkCupid helps single millennials find their kind of love celebrating their values, beliefs and quirks.

Manforce: On the occasion of Valentine’s day, Manforce Condoms is bringing to life the wide range of flavored condoms they offer to bring some excitement and keep up with the fun element between the couples.

Last year was a stressful year! This hampered the fun element between the couples having an impact on the sexual intimacy. Keeping in mind the growing popularity of flavored condoms, This Valentine’s Day, Manforce Condoms aims to spice up the sexual intimacy and brings to life the different flavors of condoms that have gained popularity amongst the consumers Celebrate the little moments of love with Manforce flavored condoms such as Chocolate, Strawberry, Litchi, Black Grapes, Hazelnut and Cocktail Strawberry and Vanilla.

Noise: Noise, the Indian connected lifestyle brand has launched an exciting new campaign – #MakeNoiseforLove and a Limited special Pride edition of Colorfit Pro 3 in VIBGYOR variant. The campaign talks about the clamour that surrounds us each and every day which encourages us to fit in- to behave, look and to love in a certain way but with this campaign, Noise aims to spread the message that love is a thing that connects and brings everyone together. The campaign will go live on social media pages of Noise including Facebook, Twitter and Instagram from 13th of February and the Noise ColorFit Pro3 Special Pride Edition, priced at an inaugural price of INR 4799/-, will be available from 14th of February at Noise’s website, Amazon and Flipkart.

Emoha Elder Care: Emoha Elder Care, a technology powered community-based comprehensive platform enabling elders to age with grace and relevance which has launched #RetroLove campaign this Valentine’s Day to celebrate timeless, eternal love among elders through its short video series.

Inspired by ‘Timeless Hindi Cinema Classics’ the platform celebrates country’s elders, by exploring the theme of retro love and sharing their beautiful, personal moments of happiness and pleasure. The campaign video shows elders singing old Hindi melodies and going into period mode to bring the much-needed cheer in their lives. One can also see elders dressed up in costumes portraying their favourite actor/actress like Dev Anand, Shammi Kapoor, and Helen – the film stars of yesteryears.

‘Love At Work’ by TNW: Pioneer in skin, hair and body care products, TNW-The Natural Wash launched a campaign for couples who fell in love with each other at workplaces. The two entrepreneurs behind the brand, Akshit Goel and Shivangi Mittal, shared their story about how they mingled at work, got married and jointly founded the company, inviting people to share their similar stories with #LoveatworkwithTNW hashtag on Instagram. The participating couple stand a chance to win an exciting holistic wellness hamper.

‘Give Love’ by Fujifilm India: The pioneer in imaging and healthcare technologies launched a digital campaign allowing people to gift an instant camera on Valentine’s Day. The idea behind the game was to purchase the perfect gift for partners, family as well as friends. The brand released six short films depicting different relationships between couples, sisters, friends, son, siblings and daughter. The films captured the true essence of love.

‘Pyar Ki Tasty Kahaniya’ by BL Agro: The country’s fastest-growing FMCG company launched a campaign called ‘Pyar Ki Tasty Kahaniya’, aimed at binding lovebirds through food. Couples were invited to share their food stories during the Valentine’s week to stand a chance to win a memorable romantic date night along with gift hampers. The campaign was launched under @WorldofNourish handle. It is a compilation of stories of how food has been a binding factor in people’s relationships.

Parryware: Parryware, India’s contemporary bathroom solutions brand has recently launched the #LOOveFilter digital campaign to celebrate Valentine’s Day this year. The #LOOveFilter is an interactive AR Filter designed for couples on Instagram to amp up 2021 Valentine’s Week celebrations.

The campaign, conceptualized by Dentsu Impact and Alive Now, is aimed at engaging with consumers and roping them in for some couple centric, light-hearted fun revealing their bathroom secrets.

Parryware: Parryware, India’s contemporary bathroom solutions brand has recently launched the #LOOveFilter digital campaign to celebrate Valentine’s Day this year. The #LOOveFilter is an interactive AR Filter designed for couples on Instagram to amp up 2021 Valentine’s Week celebrations.

The campaign, conceptualized by Dentsu Impact and Alive Now, is aimed at engaging with consumers and roping them in for some couple centric, light-hearted fun revealing their bathroom secrets.

Nerolac: Kansai Nerolac Paints Ltd., one of the leading paint companies in India has launched an interesting and interactive initiative to celebrate the occasion with its consumers. Titled ‘Decode LoveStories’, the activity invites participants to decode and complete tiny tales of love onNerolac’s social media handles.As part of ‘Decode Love Stories’, Nerolac has created unique short format love stories substituting words with shade codes. Participants are encouraged to decode these stories using the Nerolac Colour Palette, by clicking on the Colour Palette link and entering thecode for the shade name, to complete the story!

Lionsgate play India: With Valentine’s Day around the corner, global content leader Lionsgate Play India has taken a quirky take on the celebration of this day. The brand has launched a witty digital campaign “LoveMoreBrowseLess” that will witness a series of videos and posts encouraging people to take a break from browsing and spend time with their loved ones. Known for its edgy and bespoke content, the newly launched app has roped popular Bollywood actor Ananya Panday to amplify this campaign. The actress will be seen doing digital posts and going live as a part of the activation encouraging people to #LoveMoreBrowseLess.

Paree:

This Valentine’s Day, Paree launches #PyaarKaPeriod with celebrity couple Prince and Yuvika. The narrative illustrates the role of a man in the relationship in understanding his partners needs and being there for her when she experiences her period.  

 

 

View this post on Instagram

 

A post shared by Prince Yuvika Narula (@princenarula)

Tata Steel Aashiyana:

Tata Steel Aashiyana has launched Valentine’s Day Campaign with a message, ‘Love finds a Home’.

Through the campaign, Tata Steel Aashiyana communicates how home is central to relationships evolving into love. The ad film showcases the idea that home is a space where love blooms, evolves and stays protected. It says, “bring all your love to build your dream home and we will bring the rest to make it a reality”. The digital film expresses the journey of two individuals, from friendship, to a deeper bond, to love, then marriage and beautifully picturised their home as the centre to this growing relationship. It further indicates that Tata Steel Aashiyana provides a wide range of branded offerings like rebars (Tata Tiscon), steel doors (Tata Pravesh) and other Tata Steel brands that can act as building blocks when you are building your home.

Tags: BL AgroEmoha Elder CareFujifilm IndiaPyar Ki Tasty KahaniyaRabbit Hole and PepperyfryValentine 2021Valentine’s Day

Related Posts

Snap hosts special International Women’s Day Lens Studio Workshop
Featured

Snap hosts special International Women’s Day Lens Studio Workshop

by Editorial
March 5, 2021
0

Mumbai: To mark International Women’s Day 2021, Snap will host a special Lens Studio workshop in India on 8th March,...

Read more
Vigor Media Worldwide India office bags digital and media buying mandate for Anondita Healthcare
Advertising

Vigor Media Worldwide India office bags digital and media buying mandate for Anondita Healthcare

by Editorial
March 5, 2021
0

New Delhi: Vigor Media Worldwide has bagged digital and media buying mandate for Anondita Healthcare, the India’s leading manufacturer of...

Read more
Publicis Groupe augments digital marketing capabilties into Publicis WorldWide

Publicis Groupe augments digital marketing capabilties into Publicis Worldwide

March 3, 2021
Brands Celebrating Women’s Day through their Innovative Campaign ideas

Brands Celebrating Women’s Day through their Innovative Campaign ideas

March 4, 2021
Toonz Media Group to launch e-learning platform for creative learning in April: P Jayakumar

Toonz Media Group to launch e-learning platform for creative learning in April: P Jayakumar

March 3, 2021
Anoop Karumathil Melethil, Maveric Systems

The focus on SEO would be high in 2021: Anoop Karumathil Melethil

March 3, 2021
Sunil Agarwal, Director, Vinod Cookware.

The new markets are big and largely untapped; we look at leveraging the first mover advantage there: Sunil Agarwal

March 3, 2021
BARC Data: IPL emerges as the cheerleader with a 23 % viewership spike, while the sports genre declined by 35%

BARC Data: IPL emerges as the cheerleader with a 23% viewership spike, while the sports genre declined by 35%

March 2, 2021

Subscribe to Newsletters

Trending

Pocket Aces’ lifestyle channel, Gobble, and Flipkart Furniture present home makeover series – ‘Home Genie’
Featured

Pocket Aces’ lifestyle channel, Gobble, and Flipkart Furniture present home makeover series – ‘Home Genie’

by Editorial
March 5, 2021
0

New Delhi: Pocket Aces’ lifestyle channel Gobble and Flipkart Furniture present their first home makeover series - Home Genie. After...

Zee Keralam all set to air Onam special programs and blockbuster movies this weekend

Zee Keralam announces digital auditions for SaReGaMaPa Keralam Li’l Champs

February 26, 2021
The new Malayalam OTT platform Matinee set to be launched on March 12th

The new Malayalam OTT platform Matinee set to be launched on March 12th

March 5, 2021
We have 25% of our ad spends on digital platforms and 38% on print: Eshwar N, Casagrand

We have 25% of our ad spends on digital platforms and 38% on print: Eshwar N, Casagrand

March 5, 2021
With a news debate on R. Bangla, Arnab hosts prime time shows in 3 languages

With a news debate on R. Bangla, Arnab hosts prime time shows in 3 languages

March 5, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.