Priyagold, a key Fast-Moving Consumer Goods (FMCG) player, launched a campaign to engage Gen Z with their new Snakker biscuits range.
The brand launched the new ‘Snakk’ biscuit to resonate with the youth, aiming to make it a snack favorite. The video with Kiara Advani, the brand ambassador, targets Gen Z leveraging her popularity and active social media presence.
By posting a video on the celebrity’s social media, the brand sparked curiosity by showing the actress baking a secret ingredient cake and engaging the audience to guess her favorite snack. Including the trendy term “Snakk” was key in captivating the audience and boosting engagement.
Kiara Advani’s video launch of the Snakker biscuit by Priyagold garnered immense audience engagement, showcasing trust in the brand and highlighting the cookie’s rich, creamy flavor with a hint of crunchiness.
For driving mileage around the campaign, the brand also roped in relatable comedy influencers to amplify awareness surrounding the Priyagold Snakker Biscuit. In the process, humor and wittiness were infused to the campaign to foster deeper connection with the audience.
Speaking on the occasion, Mannas Agarwwal, Priyagold’s Director, said, “The campaign is designed to appeal to Gen-Z audience and that is why we incorporated the term “Snakk” for Snakker Biscuit which has two meanings, one means a Snack to have when hungry and other is referred to someone who is attractive or appealing. It is very important that we do ad campaigns which appeal to the younger demographic because they are becoming our largest consumer segment.”
Priyagold is at the forefront of leading the trend in the FMCG sector by curating innovative offerings. Bringing about the confluence of quality and affordability, the brand has been a top choice among Indians for the past 23 years, reinforcing its capability to offer a range of delectable products.
Link to the video –
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