Friday, July 11, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Britannia Good Day encourages India to #RaiseTheCurveOfHappiness

by MN4U Bureau
July 7, 2020
in Featured, Campaigns
Reading Time: 2 mins read
A A
Britannia Good Day encourages India to #RaiseTheCurveOfHappiness
Share Share ShareShare

Bangalore:  Britannia Good Day is all about spreading happiness. With this film, the brand centres on its proposition ‘#KhushiyonKiZiddKaro’ and delivers a timely message, an ode to the human spirit and a rally for hope.

ADVERTISEMENT

In these testing times, where the morale of the country has been low and the public discourse has been about ‘flattening the curve’, the film stands in solidarity with the people and instills a sense of optimism in them by reassuring them that ‘some curves are better raised’.

The film conceptualized by Wunderman Thompson showcases people of different age-groups, ethnicities, and social-strata coming together to raise the spirit of the nation by raising the curve – their smiles. It brings alive the belief that a smile is that ray of hope, which if spread and shared makes the world a happier place.

The film can be viewed here: 

Vinay Subramanyam
Vinay Subramanyam

Commenting on the campaign, Mr. Vinay Subramanyam – Head- Marketing, Britannia Industries Limited said, “The core idea of Good Day has always been about happiness. The brand believes that when each of us stays positive, we create a chain that raises the curve of happiness. We need to seize the day and savour little moments of happiness in an otherwise trying time. Good Day’s #RaiseTheCurveOfHappiness film is our message of hope whereby we tell people Khushiyon ki zidd karo.” 

Priya Shivakumar
Priya Shivakumar

Commenting on the campaign, Priya Shivakumar, National Creative Director, Wunderman Thompson India said, “We wanted to rally hearts and spirits around a message of hope and positivity that these times need. To do that we decided to talk about a different curve from the one we have been hearing about, this one being the curve that can magically cause a rise in another’s spirits. Yes, the smile. That one curve that rewards the sharer and receiver both, spreading joy and forging that special connection of happiness. The film is a simple and seamless narrative of an ever-growing curve of a smile across different faces to create the one big curve of happiness for the nation. The music is an anthem of hope and belief. A rallying cry for people to find and share this curve of positivity and keep spirits up in these testing times.”

Campaign Credits:

Creative Agency: Wunderman Thompson

National Creative Director: Priya Shivakumar

Creative Team: Ajay Menon, Abhijit Mallick, Anindita Das, Pradeep Ravindran, Ashwin Lingan, Shashank Deekonda

Account Management: Tiraz Balaporia, Sandeep Mathummal, Bharat Karanwal

Production house: Colonial Films

Music Director: Subhajit Mukherjee

Britannia Industries Limited Credits:

Head of Marketing: Vinay Subramanyam

Category Manager: Priyadarshini Kapoor

Group Product Manager: Dinesh Kumar S

Product Manager: Vivek Kataria

Tags: #KhushiyonKiZiddKaro#RaiseTheCurveOfHappinessBritannia Good DayPriya Shivakumar Wunderman ThompsonVinay Subramanyam BritanniaWunderman Thompson

RECENT POSTS

McDonald’s India (North & East) launches ‘The Ranveer Singh Meal’ with new TVC celebrating Joy, Flavour & Fan Culture
Campaigns

McDonald’s India (North & East) launches ‘The Ranveer Singh Meal’ with new TVC celebrating Joy, Flavour & Fan Culture

July 11, 2025
0

New Delhi: McDonald’s India (North and East) has joined forces with Bollywood superstar Ranveer Singh to unveil its latest campaign...

Read more
LenDenClub's 10th anniversary campaign honors quiet lenders who made a life-changing impact in Bharat
Campaigns

LenDenClub’s 10th anniversary campaign honors quiet lenders who made a life-changing impact in Bharat

July 11, 2025
0

MUMBAI: What does it mean to be a hero in today’s world? As LenDenClub a peer-to-peer (P2P) lending platform, completes...

Read more
Blue Dart launches ‘Rakhi Express Campaign’ with up to 50% off on festive shipments
Campaigns

Blue Dart launches ‘Rakhi Express Campaign’ with up to 50% off on festive shipments

July 11, 2025
0

Mumbai: Blue Dart Express Limited, South Asia’s premier express air and integrated transportation & distribution company, has unveiled its specially...

Read more
VBJ Since 1900 unveils ‘Extravagant Aadi’ Festival Campaign
Campaigns

VBJ Since 1900 unveils ‘Extravagant Aadi’ Festival Campaign

July 11, 2025
0

Chennai: VBJ Since 1900 (Vummidi Bangaru Jewellers), one of India’s most revered heirloom jewellery brands, has announced the launch of...

Read more
Equentis launches #AdvisorZarooriHai campaign to promote informed investing
Campaigns

Equentis launches #AdvisorZarooriHai campaign to promote informed investing

July 10, 2025
0

Mumbai: Equentis Wealth Advisory, an equity advisory firm, has launched a bold, awareness-led campaign urging investors to rethink how they...

Read more
Zepto unveils quirky Gujarati OOH campaign across Ahmedabad with The Local Talk
Campaigns

Zepto unveils quirky Gujarati OOH campaign across Ahmedabad with The Local Talk

July 10, 2025
0

Ahmedabad: In a bold and culturally resonant move, Zepto, India’s fastest-growing quick-commerce brand, has rolled out a quirky Out-of-Home (OOH)...

Read more

LATEST NEWS

Zee Entertainment Unveils R.I.S.E to Power the Next Wave of Brand Building with a Results-First, Omnichannel Strategy

Zee Entertainment Unveils R.I.S.E to Power the Next Wave of Brand Building with a Results-First, Omnichannel Strategy

July 11, 2025
LenDenClub's 10th anniversary campaign honors quiet lenders who made a life-changing impact in Bharat

LenDenClub’s 10th anniversary campaign honors quiet lenders who made a life-changing impact in Bharat

July 11, 2025

ANALYSIS

Like Dal, Great Indian Advertising is Familiar, Emotional and Deeply Rooted in Memory and Meaning: Kantar India
Analysis

Like Dal, Great Indian Advertising is Familiar, Emotional and Deeply Rooted in Memory and Meaning: Kantar India

July 11, 2025
0

Mumbai: To mark the fifth anniversary of the Kantar Creative Effectiveness Awards in India, Kantar— a leading marketing data and...

PEOPLE

Infomo appoints Animesh Kumar as CEO – India
People

Infomo appoints Animesh Kumar as CEO – India

July 11, 2025
0

Mumbai: Infomo Digital Media Private Limited has announced the appointment of Animesh Kumar as Chief Executive Officer – India. With...

MARKETING

Kia India names Atul Sood as Senior Vice President – Sales & Marketing
Marketing

Kia India names Atul Sood as Senior Vice President – Sales & Marketing

July 11, 2025
0

Mumbai: Kia India has announced the appointment of Atul Sood as Senior Vice President – Sales & Marketing, effective immediately....

Subscribe to Newsletters

ADVERTISING

GreenHonchos wins Digital Growth Mandate from Premium Menswear Brand Blackberrys
Advertising

GreenHonchos wins Digital Growth Mandate from Premium Menswear Brand Blackberrys

July 11, 2025
0

Mumbai: Blackberrys Fashion, a menswear brand, has announced a strategic partnership with GreenHonchos, India’s top digital commerce enabler, to bolster...

PRINT

Vikatan Group MD B Srinivasan to Speak at FIPP World Media Congress on Deepening Audience Connections
Media

Vikatan Group MD B Srinivasan to Speak at FIPP World Media Congress on Deepening Audience Connections

June 27, 2025
0

Chennai: As Indian media house Vikatan Group approaches its centenary, Managing Director B Srinivasan is set to speak at the...

AUTHOR'S CORNER

Ganapathy Viswanathan
Authors Corner

Why PR Is the Secret Weapon Behind a Strong Personal Brand

July 11, 2025
0

In today’s fast-moving digital world, your personal brand isn’t just a “nice to have” — it’s your reputation. Whether you're...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

McDonald’s India (North & East) launches ‘The Ranveer Singh Meal’ with new TVC celebrating Joy, Flavour & Fan Culture

McDonald’s India (North & East) launches ‘The Ranveer Singh Meal’ with new TVC celebrating Joy, Flavour & Fan Culture

July 11, 2025
Zee Entertainment Unveils R.I.S.E to Power the Next Wave of Brand Building with a Results-First, Omnichannel Strategy

Zee Entertainment Unveils R.I.S.E to Power the Next Wave of Brand Building with a Results-First, Omnichannel Strategy

July 11, 2025
LenDenClub's 10th anniversary campaign honors quiet lenders who made a life-changing impact in Bharat

LenDenClub’s 10th anniversary campaign honors quiet lenders who made a life-changing impact in Bharat

July 11, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.