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Home Brand Stories

Britannia Good Day raises the happiness curve for children with #LearnFromHome campaign

by Editorial
February 2, 2021
in Brand Stories, Featured
Reading Time: 2 mins read
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Britannia Good Day raises the happiness curve for children with #LearnFromHome campaign
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With schools having moved online, a good technology device is no longer a luxury but a necessity for children to learn from home. However, a recent survey suggested that only 8% of India’s households owned a laptop with an internet connection. That sparked the thought of the Britannia Good Day Learn from Home campaign whereby children from all over the country stand a chance to win laptops free every hour, for 2 months. The campaign idea is embedded in the brand’s ethos of spreading happiness and smiles.

Good Day, the largest brand of Britannia, rolled out the campaign a fortnight back with a nationwide TV and Print blitzkrieg. The thematic TVC captures the inseparable bond of school friendships and the joy of learning together. Conceptualized by McCann Worldgroup the film showcases two friends who are reunited while schooling from home, thanks to Britannia Good Day. As one boy wins a laptop by participating in the #LearnFromHome campaign, he invites his friend over to share his joy and study along with him just like they did in school.

Vinay Subramanyam
Vinay Subramanyam

Commenting on the campaign, Vinay Subramanyam, VP Marketing, Britannia Industries said, “Millions of children across the country are struggling to go to online school given the paucity of resources such as laptops/internet connections. With Britannia Good Day’s Learn from Home campaign, we hope to play a small part in enabling kids to continue their learning journey seamlessly. Frankly, this is not about a laptop, this is about a gateway to go to school, learn, collaborate and experience the joy of learning. We aim to deliver a smile to the face of many children by giving away free laptops every hour for 2 months”.

Sambit Mohanty
Sambit Mohanty

Sambit Mohanty, Creative Head – South, McCann India, said, “When you buy a Good Day, you get a chance to win a laptop – that’s what the Good Day ‘learn from home’ promo is about. And today, having a laptop matters more than ever, thanks to online classes. But while schools may be shut indefinitely, friendships don’t shut down – that’s the key thought behind our film which explores the joy of winning and sharing between two buddies.”

Campaign Credits :

Britannia Industries Credits

Head of Marketing: Vinay Subramanyam

Category Manager: Priyadarshini Kapoor

Group Product Manager: Dinesh Kumar S

Product Manager: Vivek Kataria

Creative Agency Credits

Creative agency: McCann (Bengaluru)

Chairman and CCO: Prasoon Joshi

Head of creative (India): Ashish Chakravarty

Creative head (South): Sambit Mohanty

Creative team: Nilesh Kulkarni, Ajith Emmanuel, R.Unnikrishnan, Vaishali Rao, Arjun Sharma

Branch head: Dileep Ashoka

Planning: Rasika Fernandes

Account management: Sharon Varghese

Tags: #LearnFromHome campaignBritannia Good DaySambit Mohanty McCann IndiaVinay Subramanyam Britannia Industries

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