• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Monday, March 1, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Britannia Good Day raises the happiness curve for children with #LearnFromHome campaign

by Editorial
February 2, 2021
in Brand Stories, Featured
2 min read
Britannia Good Day raises the happiness curve for children with #LearnFromHome campaign
Share Share ShareShare

With schools having moved online, a good technology device is no longer a luxury but a necessity for children to learn from home. However, a recent survey suggested that only 8% of India’s households owned a laptop with an internet connection. That sparked the thought of the Britannia Good Day Learn from Home campaign whereby children from all over the country stand a chance to win laptops free every hour, for 2 months. The campaign idea is embedded in the brand’s ethos of spreading happiness and smiles.

Good Day, the largest brand of Britannia, rolled out the campaign a fortnight back with a nationwide TV and Print blitzkrieg. The thematic TVC captures the inseparable bond of school friendships and the joy of learning together. Conceptualized by McCann Worldgroup the film showcases two friends who are reunited while schooling from home, thanks to Britannia Good Day. As one boy wins a laptop by participating in the #LearnFromHome campaign, he invites his friend over to share his joy and study along with him just like they did in school.

Vinay Subramanyam
Vinay Subramanyam

Commenting on the campaign, Vinay Subramanyam, VP Marketing, Britannia Industries said, “Millions of children across the country are struggling to go to online school given the paucity of resources such as laptops/internet connections. With Britannia Good Day’s Learn from Home campaign, we hope to play a small part in enabling kids to continue their learning journey seamlessly. Frankly, this is not about a laptop, this is about a gateway to go to school, learn, collaborate and experience the joy of learning. We aim to deliver a smile to the face of many children by giving away free laptops every hour for 2 months”.

Sambit Mohanty
Sambit Mohanty

Sambit Mohanty, Creative Head – South, McCann India, said, “When you buy a Good Day, you get a chance to win a laptop – that’s what the Good Day ‘learn from home’ promo is about. And today, having a laptop matters more than ever, thanks to online classes. But while schools may be shut indefinitely, friendships don’t shut down – that’s the key thought behind our film which explores the joy of winning and sharing between two buddies.”

Campaign Credits :

Britannia Industries Credits

Head of Marketing: Vinay Subramanyam

Category Manager: Priyadarshini Kapoor

Group Product Manager: Dinesh Kumar S

Product Manager: Vivek Kataria

Creative Agency Credits

Creative agency: McCann (Bengaluru)

Chairman and CCO: Prasoon Joshi

Head of creative (India): Ashish Chakravarty

Creative head (South): Sambit Mohanty

Creative team: Nilesh Kulkarni, Ajith Emmanuel, R.Unnikrishnan, Vaishali Rao, Arjun Sharma

Branch head: Dileep Ashoka

Planning: Rasika Fernandes

Account management: Sharon Varghese

Tags: #LearnFromHome campaignBritannia Good DaySambit Mohanty McCann IndiaVinay Subramanyam Britannia Industries

Related Posts

Pulse leverages World Compliment Day to praise brands on social media
Brand Stories

Pulse leverages World Compliment Day to praise brands on social media

by Editorial
March 1, 2021
0

Mumbai: On World Compliment Day, FoxyMoron (part of the Zoo Media network) partners with Pass Pass Pulse to compliment brands...

Read more
Sony BBC Earth concludes fourth edition of ‘Feel Alive Hours’ with a one-of-a-kind digital approach
Featured

Sony BBC Earth concludes fourth edition of ‘Feel Alive Hours’ with a one-of-a-kind digital approach

by Editorial
March 1, 2021
0

Mumbai: Sony BBC Earth has concluded the fourth edition of its flagship school engagement program ‘Feel Alive Hours’ with a...

Read more
Vishaal Shah, Co-Founder, Moe’s Art

The Focus for Communication Agencies in 2021

March 1, 2021
With the advent of 5G in the coming year, data will be faster than ever and web will be back in the game: Anish Mulani

With the advent of 5G in the coming year, data will be faster than ever and web will be back in the game: Anish Mulani

February 27, 2021
Darshana Bhalla - Founder & CEO, D'Artist Talent Ventures

I like to keep a lesser and few Focus Points in the agenda, in 2021: Darshana Bhalla

February 27, 2021
Manisha Sharma, Chief Content Officer, Viacom18

Our programming strategy is going to be just as aggressive, if not more, to make up for the lost time in the past year: Manisha Sharma, Viacom18

February 26, 2021
E-commerce, Regional & Mar-tech will fuel growth for us: Harikrishnan Pillai, TheSmallBigIdea

E-commerce, Regional & Mar-tech will fuel growth for us: Harikrishnan Pillai, TheSmallBigIdea

February 26, 2021
Subhashish Gupta, Managing Director - Sales, Brightcove

Brightcove is highly committed to providing a strong global partner network and channel ecosystem to support the demanding video needs for our customers

February 25, 2021

Subscribe to Newsletters

Trending

Zee Keralam all set to air Onam special programs and blockbuster movies this weekend
Featured

Zee Keralam announces digital auditions for SaReGaMaPa Keralam Li’l Champs

by Editorial
February 26, 2021
0

Kochi: Malayalam GEC Zee Keralam is introducing one of the most popular and viral musical shows 'Sa Re Ga Ma Pa...

Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

March 1, 2021
Asianet to telecast a new serial “Santhwanam“ from 21st September

Asianet to telecast a new serial “Santhwanam“ from 21st September

September 19, 2020
Technological intervention not only enhances the effectiveness of the engagement campaign but also drives loyalty and retention: Aliasgar Bhopalwal, Infobip

Technological intervention not only enhances the effectiveness of the campaign engagement but also drives loyalty and retention: Aliasgar Bhopalwala, Infobip

March 1, 2021
Valvoline Launches its 1st Annual Mechanics’ Month Campaign

Valvoline Launches its 1st Annual Mechanics’ Month Campaign

March 1, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.