Bengaluru : Britannia’s Marie Gold, a 60+ year old brand and 3rd largest biscuit brand in India, announced the ten winners of its inaugural My Marie Gold, My Startup campaign. The initiative, which was launched to empower Indian homemakers to pursue their dreams of financial independence and entrepreneurship, saw more than 1 million applicants from November through February.
Following weeks of deliberation, culling through the scores of applications, the Britannia Marie Gold team named 42 finalists from across the country. These finalists were flown to Bangalore to receive business guidance from Pallavi Gupta, COO of popular North Indian restaurant Mast Kalandar, Aarti Mohan, Co-founder at Sattva and Lavanya Nalli, Vice Chairman of Nalli, to name a few and pitch their business idea to an eminent jury which included journalists, entrepreneurs and Britannia executives.
Ali Harris Shere, VP – Marketing, Britannia Industries Ltd., said, “This campaign, which focuses on empowering homemakers in a real and meaningful way, was a first of its kind for Britannia Marie Gold. After years spent getting to know this key demographic, we saw a mind -set shift where homemakers were looking for more fulfilment outside of the home. We are pleased to announce the winners who we hope will go on to build businesses which will not only be a financial boost to their families but will also provide a positive impact to their local economies.”