New Delhi: The Delhi High Court has granted an ex parte ad interim injunction in favor of Britannia Industries in a trademark infringement case against Desi Bites Snack, restraining the latter from using the mark “GOOD DAY” on its products, including soan papdi and papad.
Britannia, which has registered the GOOD DAY trademark under Class 30 since 1986, argued that its brand had acquired significant goodwill and reputation in the bakery and confectionery sectors. The FMCG giant’s legal team emphasized that the mark was synonymous with quality, with annual sales exceeding ₹16,000 crore and a presence in over 4.2 million retail outlets. They claimed that Desi Bites’ use of the identical mark was an attempt to exploit Britannia’s established reputation.
The court was informed that Desi Bites’ actions could mislead consumers into associating their products with Britannia, thus damaging the brand’s image. Despite receiving notices, Desi Bites did not appear in court, allowing the case to proceed based on Britannia’s submissions.
Justice Mini Pushkarna acknowledged Britannia’s established goodwill, ruling that the continued use of the GOOD DAY mark by Desi Bites would cause irreparable harm. The court ordered an injunction to prevent the use of the infringing mark, directed the removal of all related products from e-commerce platforms, and clarified that Desi Bites could still manufacture their products but must refrain from using the GOOD DAY trademark or any similar mark.
