New Delhi: Budweiser 0.0 announced the launch of their new campaign, ‘Made Over Nights’, starring Siddhant Chaturvedi, whose hard work and passion has defined his journey so far, left a mark in the industry, and set him apart from his contemporaries. Through Made Over Nights, Budweiser 0.0 aims to celebrate hard work, determination and inspire consumers to pursue their craft overnights. Bringing to the fore nuances of Siddhant’s journey, the campaign reinforces the belief that kings are made over nights, not overnight.
To kick off the partnership, Budweiser 0.0 released a film that follows the journey of young Siddhant, spotlighting emotional highlights of his real-life screen tests as he relentlessly pursues his passion. The video shows him anxiously practicing a thank you speech with flashbacks of various people who helped him get through the crazy nights that he spent honing his craft. As the plot unfolds, the anxious Siddhant with handful spectators now has a confident demeanor, stepping onto the stage with a room filled with fans cheering him on.
Commenting on the campaign, Vineet Sharma, Vice President Marketing – South Asia, AB InBev opined, “In today’s hyper-digital world where success is often portrayed as an overnight phenomenon, we have attempted to take a peek into the tireless journey that is successful in the real world. With “Made Over Nights”, Budweiser 0.0 aims to celebrate the path to success which is marked by persistence, hard work, determination, and an indomitable spirit, not crushed by failures. As the world’s leading brewer, we have always offered superior products to our consumers years after years, energizing them and encouraging them to taste greatness. This film is our attempt to redefine the hustle and honour the Kings “Made Over Nights”. We are delighted to partner with Siddhant Chaturvedi, who precisely embodies this spirit and resonates with Budweiser 0.0’s ethos seamlessly.”
The film re-establishes the prime narrative on how Kings aren’t made overnight, but with constant hard work and determination.
Adding to this narrative, Siddhant Chaturvedi expressed, “I am often asked by fans on how overwhelming my overnight success has been. This is hardly true! Since the industry demands perfection and nothing short of it, I have spent extended nights in refining my craft, constantly pushing myself to look beyond failures in the pursuit of delivering the finest. I was honored Budweiser 0.0 found my journey gripping enough to recreate as it seamlessly matches their assertion of success not being an overnight feat but an over nights conquest. I hope my mantra – Hustle Se Haasil inspires young consumers to overcome challenges and find their own ground.”