BuildNext, a tech-enabled custom home building company, has announced strategic partnership with the creative agency Sideways.
Under this partnership, the agency is mandated to develop brand positioning and communications for BuildNext, aimed at increasing awareness and fostering adoption in both existing and new markets.
BuildNext stated that it has established a strong presence in Kerala, and have begun operations in Telangana, Tamil Nadu and Karnataka. Till date, BuildNext has designed over 300 homes and constructed more than 150.
Abhijit Avasthi, Co-Founder, Sideways, said, “It is an exciting time for being in the home construction space in India, which was conventionally dominated by a big few, and the unorganised many.
“Start-ups are changing the fabric of every category in the country, and so is it true for the home construction business. We are looking forward to challenging the conventions with BuildNext and building an exciting brand that changes how people construct homes.
BuildNext brings in a lot of innovations to this world of home constructions and we’re confident these innovations will dazzle the minds of the Indian consumer, and make the journey of building a home more efficient, more transparent, and more delightful.”
V Gopikrishnan, Co-Founder and CEO, BuildNext, said, “The home construction industry in India currently faces several challenges, including a lack of transparency, limited innovation, inadequate accountability, and a noticeable absence of professionalism. However, at BuildNext, our mission goes beyond addressing these issues. We strive to revolutionize the home building experience by placing customer at the center and adopting a personalized approach, ultimately transforming the construction process into a delightful journey. We build homes that are a perfect blend of aesthetics and functionality, designed to provide both beauty and comfort. They are completely customized to suit the unique needs and preferences of each individual, ensuring that every home is truly yours.
Along with Sideways, we will make BuildNext the most sought-after brand in the custom home building space that doesn’t just provide people with a home standing the test of time, but also reignites the joy of embarking on a home building journey.”