Mumbai: Bumble, the women-first dating and social networking app, launched its new campaign, Find Them On Bumble, (Mumbai and New Delhi) aimed at celebrating its diverse community of inclusive, authentic, inspiring great people in Mumbai and New Delhi who are making the first move in all areas of their lives. The campaign encourages single Indians to make the first move from the comfort of their homes to forge healthy and equitable connections on Bumble.
Per Bumble’s recent nationwide survey, over half (54%) of Mumbaikars claimed they prefer ‘slow dating’ and getting to know someone better before meeting in person. Nearly two in five Delhiites surveyed claim they are more likely to go on a video or an audio date before meeting someone IRL*. This kind of ‘slow dating’ is bringing forward conversations that may have happened over two or three dates, as people are working to figure out what they’re comfortable with, in real life and virtually.
The dating landscape has shifted in unexpected ways since the pandemic – from new virtual dating conventions to virtual meet-up etiquette and all-new approaches to relationships. This time of being physically apart due to current lockdown restrictions in India is changing the way people communicate, connect, and think about love and relationships. Speaking about the campaign, Samarpita Samaddar, Communications Director, Bumble India said, “We want to celebrate our diverse community of inclusive and inspiring people who are on Bumble with our new campaign. They’re designers, artists, writers, students, entrepreneurs, and professionals working across industries among many others. They are game-changers and ceiling-smashers. What they have in common is that they’re all inspiring, great people, and you can find them on Bumble from the comfort of your couch. We encourage our community to follow all safety protocols and date virtually during this time. Bumble’s got your back as you stay connected, despite the distance.”