Wins in the Healthcare category and Best Campaign – Asia-Pacific
Third global win for the Back to Work campaign for Medela, after SABRE and ICCO
London: Burson Cohn & Wolfe (Genesis Burson-Marsteller), a leading public relations and public affairs consultancy that delivers integrated communications services to some of the best global and Indian companies, won two awards at the coveted PRWeek Global Awards 2018 held in London last evening. These were for the Healthcare category as well as Best Campaign – Asia-Pacific. The awards were for its campaign Back to Work for Medela India.
The PRWeek Global Awards is the third global win that this campaign has won for the firm, after winning World’s Best Campaign – Healthcare at the ICCO Global Awards and ranking 9th among the Top 40 campaigns at the Global SABRE Awards. The campaign has also won awards at the Asia-Pacific and India levels.
Commenting on the win, Emilie Moulard – Managing Director, Medela India said, “The PRWeek Global Awards are one of most coveted awards, and we are extremely proud and happy on our win for the Back to Work campaign. At Medela, we strongly believe that mother’s milk is the first and best nutrition for the child and therefore we actively advocate the uptake of breastfeeding among mothers. The Back to Work campaign is at the centre of both our vision and mission of supporting new mothers through their breastfeeding journey. Winning an award for this campaign gives us great pride. We are grateful to the honourable jury for recognising our initiatives in encouraging and enabling mothers to take the breastfeeding decision.”
Prema Sagar, Vice Chair, Burson-Marsteller Asia Pacific & Founder, Genesis Burson-Marsteller, said “The creativity and result-orientation that our teams bring to their work is visible in the accolades that we have received at the PRWeek Global Awards. The Back to Work campaign gave our team an opportunity to be more for our client by pushing boundaries and finding a uniquely creative solution for the ask. It has won several awards for us last year and we are delighted that it continues to shine for the difference it made for the client. We thank the jury for the recognition and Medela for their continued support and faith in our work and expertise.”
The PRWeek Global Awards shine a spotlight on communicators and agencies and their work from across the world as they define cutting-edge thinking and drive the public relations and communications industry forward.