Mumbai: Cadbury Celebrations. This year, Ogilvy & Cadbury Celebrations, decided to embark on a new journey by being part of the festival of Eid with the launch of a digital film based on the philosophy of “how does one carve out a space for another sweet that is essentially not present.” The answer was simple. By saying exactly that. ‘Alag kahan hai. Meetha toh meetha hota hai’.
“We had to put our trepidation in the idea itself. The uncertainty of whether this is the right gift or not was at the heart of the tension of this film. A couple who is unsure about their gift. Till they are redeemed by the host who not just accepts the gift, but makes it part of the festival”, says Neville Shah, Executive Creative Director, Ogilvy West.
The digital film features a stellar cast, including Rajit Kapoor, Lubina Salim, Asif Basra and Leena Baloodi. Apart from the digital film, Mondelez plans to take up various OOH and other digital interventions to drive home the point that Cadbury Celebrations is just as good an option in gifting during Eid.
Link to the work:
Agency: Ogilvy, Mumbai
Account Management: Prakash Nair, Neha Shah, Princia Dsouza, Manseerat Sethi, Navika Jain
Planning: Ganapathy Balagopalan, Bhakti Malik, Prasidh Dalvi
Creative: Sukesh Nayak, Neville Shah, Anand Rane, Paavni Wadhawan, Jayant Mundekar
Lyrics: Neelesh Jain
Production House: Monastery Films
Directors: Sana Ahmad & Beeswaranjan Pradhan
Executive Producer: Swati Abhay Shahabadi
Director of photography: Manoj Khatoi