• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Saturday, January 23, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

Cadbury Dairy Milk strategically rolls hoardings to welcome Australian Cricket Fames Steve and Dave

by Editorial
April 2, 2019
in Advertising, Featured
2 min read
Cadbury Dairy Milk strategically rolls hoardings to welcome Australian Cricket Fames Steve and Dave

Share Share ShareShare

Mumbai :  Cadbury Dairy Milk sets generosity in motion, welcomes back Australian Cricket fames Steve and Dave this IPL season.

Cadbury Dairy Milk, India’s favourite chocolate brand, understands that in today’s fast-paced world, most of us tend to overlook the goodness and kindness inherent in us. Banking on the brand’s theme of ’Generosity’and building on its strong proposition of Kuchh Meetha Ho Jaaye, Mondelez India extended a warm welcome to Australian fame and ‘pitch’ brothers Steve Smith and David Warner.

Ogilvy Mumbai, in collaboration with Ogilvy Melbourne, strategically rolled out hoardings announcing, ‘Welcome back Steve and Dave’ in Jaipur, Hyderabad and Kolkata to give the two men a very unexpected and heart-warming welcome back into cricket.

Building on its Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye proposition, it extended the campaign with outdoor hoardings. This also resonates with their global proposition of “Generosity” and celebrates the generous instinct in people that go a long way in strengthening human relationships.

Anil Viswanathan
Anil Viswanathan

Commenting on this initiative, Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India, said “We wanted to encourage people to be generous with their thoughts as well as their actions. In today’s extremely competitive world, people have started to become jaded and cynical. With this gesture, we hoped to remind all our consumers to be more inclusive in their thoughts and actions. It is extremely heartening to see that the engagement on the social media posts has been predominantly positive, reinforcing our belief that we as a people are inherently generous. After all, in India, we live by the code of ‘Atithi Devo Bhava’, the ultimate expression of generosity.”

Sukesh Nayak
Sukesh Nayak

Sukesh Nayak, CCO, Ogilvy India West said, “Offering a second chance without judgement or righteousness is one of the most generous things anyone can do. We wanted to give out a message that the goodness within us is what defines us. And we believe it’s not just the brand welcoming them back. It is the entire cricketing world and the fans being at their generous best by giving them an opportunity to get back to what they love most, cricket.”

Tags: Anil ViswanathanCadbury Dairy Milkchocolate brandIPL seasonKuchh Meetha Ho JaayeMondelez IndiaSukesh Nayak

Related Posts

United Colors of Benetton launches the second leg of #UnitedByCause campaign created by Taproot Dentsu
Brand Stories

United Colors of Benetton launches the second leg of #UnitedByCause campaign created by Taproot Dentsu

by Editorial
January 23, 2021
0

New Delhi: As we strike a new balance between live and livelihood in the New Year, United Colors of Benetton,...

Read more
TV markets are growing in Central Asia driven by OTT and mobile services impulses: Dataxis
Featured

TV markets are growing in Central Asia driven by OTT and mobile services impulses: Dataxis

by Editorial
January 23, 2021
0

With a total of 77 million inhabitants, Central Asia represents a large market for telco operators. But the local political,...

Read more
Justice Gita Mittal named Chairperson of Broadcasting Content Complaints Council

Justice Gita Mittal named Chairperson of Broadcasting Content Complaints Council

January 22, 2021
Focus 2021: Future is Hybrid for us

Focus 2021: Future is Hybrid for us

January 22, 2021
Zing will look at strong content partnerships which will go well with the new normal and help bring change in the society: Pankaj Balhara

Zing will look at strong content partnerships which will go well with the new normal and help bring change in the society: Pankaj Balhara

January 22, 2021
The platform was launched with a vision of filling the existing gap in the digital entertainment space: Sudip Mukherjee, Biiggbang Amusement

The platform was launched with a vision of filling the existing gap in the digital entertainment space: Sudip Mukherjee, Biiggbang Amusement

January 22, 2021
TAM AdEx: LIC topped among both advertisers and brands on Radio during 2020

TAM AdEx: LIC topped among both advertisers and brands on Radio during 2020

January 22, 2021
Sony YAY! is all set to explore new dimensions in the ever-changing kids’ entertainment domain and welcome 2021 with a bang

Sony YAY! is all set to explore new dimensions in the ever-changing kids’ entertainment domain and welcome 2021 with a bang: Leena Lele Dutta

January 21, 2021

Subscribe to Newsletters

Trending

Vishal Gondal, Founder & CEO, GOQii
Exclusive

We are committed towards PM Narendra Modi’s vision of being ‘Atma Nirbhar’ and producing in India: Vishal Gondal

by Kalpana Ravi
January 23, 2021
0

We are committed towards PM Shri Narendra Modi’s vision of being ‘Atma Nirbhar’ and producing in India. Vishal Gondal, Founder...

ABP Network forays into creative content business with ‘ABP Studios’

ABP Network forays into creative content business with ‘ABP Studios’

January 22, 2021
RepIndia

RepIndia rewards its employees with special holidays for their consistent support during the pandemic

January 22, 2021
Times Network Contemplates Legal Action in BARC TRP Scam

Times Network Contemplates Legal Action in BARC TRP Scam

January 22, 2021
Zivame launches 'No Strings Attached with Zivame!' campaign in collaboration with Prashasti Singh

Zivame launches ‘No Strings Attached with Zivame!’ campaign in collaboration with Prashasti Singh

January 22, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.