Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 34 against week 33. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
This week we see new entrant Dettol Toilet Soaps leading the category followed by new entrant Kia Sonet on the 2nd spot and for the 3rd spot this week we have previous week’s 2nd spot holder Colgate Dental Cream. For the last two spots we have new entrants Lizol and Dettol Antiseptic Liquid.
Previous week’s players that are Indigo Polymer Putty, Bandhan Bank Business Loans, Vicks Vapourub, Vicks 3 IN 1 and Colgate Dental Cream are replaced by new entrants this week that is LUX Toilet Soap, Lifebuoy Toilet Soap, PhonePe, Close Up Ever Fresh and Surf Excel Easy Wash.
New entrant Dettol Toilet Soaps leads the Most Liked category followed by Colgate Dental Cream on the 2nd spot, while the last 3 spots are secured by new entrants Lizol, Dettol Antiseptic Liquid and Surf Excel Easy Wash.