Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 30 against week 29. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
This week we see Ministry of Health & Family Welfare gets back on leading the category followed by PondsWhite Beauty while Clinic Plus Shampoo gets down to the 3rd spot. For the last two spots we see previous week’s players Sunsilk Black Shine and Whatsapp.
This week for the first two spots in this category we have new entrants Colgate Swarna Vedshakti and OPPO Reno Pro4. Whisper Choice Extra Ultra XL moves up and secures the 3rd spot this week while previous week’s 2nd spot holder Pampers Baby Dry Pants secures the 4th spot and new entrant Colgate Dental Cream secures the 5th spot.
This week too for the Most Liked category we see Whatsapp leading the category, followed by 4 other new entrants that are Airtel 4G, Tresemme Keratin Smooth Shampoo, AXE Chocolate and Lakme Eyeconic.