Mumbai: The Effective Innovation shortlist is now released for the WARC Awards, a global search for next-generation marketing effectiveness.
21 campaigns have been shortlisted in the Effective Innovation category, which recognises innovative thinking that has transformed a business or disrupted category conventions to deliver tangible results. They are for a variety of categories, including automotive, travel, household goods, banking, media, foods and NGOs; and have ran in a wide range of markets – Australia, Denmark, Germany, India, North America, Spain, Thailand, United Arab Emirates, United Kingdom and United States.
The shortlisted entries are:
- Denmark vs. Trump · Socialistisk Folkeparti (SF).UncleGrey · Denmark, United Kingdom, Germany, Spain, United States
- Hello in Elephant · David Sheldrick Wildlife Trust · whiteGREY · Australia, Kenya, Tanzania, United Kingdom, United States
- Seek Deeper · Royal Caribbean International · MullenLowe US · United States
- 7-Second Resumes · Grads of Life · 22squared · United States
- Hearing Rescue · Thai Health Promotion Foundation · BBDO Bangkok · Thailand
- Speed Limit Monk Statue · Thai Health Promotion Foundation · BBDO Bangkok · Thailand
- Thai Dog House · Immortal Adoption · BBDO Bangkok · Thailand
- So how about creating viral products instead? · Carvaan · The Womb · India
- Bank in a Box · IDFC Bank · McCann Worldgroup · India
- Odds · adidas · Taproot · India
- La Futbolera · Sprint Latino · M8, Alma · United States
- 100% Asian. 100% British – How a simple insight changed a radio station · BBC Asian Network · MullenLowe London · United Kingdom
- Reinventing dynamic creative, for grilling season · Johnsonville Fresh Bratwurst · Compass Point Media · United States
- Going live with gold! · Royal Mint · Manning Gottlieb OMD · United Kingdom
- The Loneliness Index · Age UK · Manning Gottlieb OMD · United Kingdom
- Dynamic Recruitment · The University of Sydney · The Monkeys · Australia
- Lost Frequency · HearLife Clinic · FP7/DXB · United Arab Emirates
- How 1,00,000 TV commercial viewers made snap decisions on their mobile for a holiday at Club Mahindra · Club Mahindra Holidays · Zapr Media Labs · India
- One-Drop Bottle · Pril · TBWA\RAAD · United Arab Emirates
- Camelpower · Nissan · TBWA\RAAD · United Arab Emirates
- The Ultimate Data Machine · BMW · Cadreon, UM · United States
The WARC Awards are currently being judged by international senior figures from both brands and agencies. The Effective Innovation category is chaired by Christopher Yu, Vice President of Integrated Marketing Strategy, Innovation and Technology, U.S. Bank.
The shortlisted papers in the Effective Content Strategy, Effective Social Strategy and Effective Use of Brand Purpose categories will be announced shortly.
