Capri Global Capital, a diversified NBFC, has appointed Rediffusion to handle the mainline advertising mandate of the company’s loans business. The agency will conceptualise and create campaigns across media touch points to drive consumer connect.
The account will be handled by the Mumbai office of Rediffusion arm _Next by Rediffusion_.
Capri Global Capital offers financial services including home and business loans to the unbanked and underserved segments. It has a presence in gold loans, MSME loans, construction finance, affordable housing and indirect lending.
“We are excited to be working with Rediffusion as our mainline agency. With their cutting-edge strategies, creative prowess, and deep understanding of consumer behaviour, we are confident that this collaboration will propel our brand to new heights. Together, we will create compelling campaigns that engage and captivate our target audience, further solidifying our position in the market,” said, Basant Dhawan, Group CMO, Capri Global.
Asheesh Malhotra, Executive Director of, _Next by Rediffusion_, said, “Capri Global is a trailblazer in the loans business. It is driven by a massive all-India network that reaches and services consumers who really value both the finance and the relationship that the company invests so heavily in.”
He added, “Our strategists at The Bharat Lab of Rediffusion who focus on markets beyond the metros and tier 1 cities will work closely with the Capri marketing team to engage the consumer and further endear Capri Loans to them.”
Actor Pankaj Tripathi is the brand endorser for the BSE and NSE-listed Capri Loans.