Mumbai: Infinite Saree, the social impact campaign advocating for the removal of the Marital Rape Exception from Indian law, has earned international recognition at two of the world’s most prominent creative platforms—winning a Silver Lion in Health & Wellness at Cannes Lions International Festival of Creativity 2026 and securing 14 honours at the 2026 Clio Health Awards, including the inaugural Women’s Health Grand Clio.
Developed for Red Dot Foundation (Mumbai) by Klick Health (Canada), MediaMedic Communications (Mumbai) and collaborating partners, the campaign emerged as one of the most recognised social advocacy initiatives of the year.
At the Clio Health Awards 2026, Infinite Saree received a total of 14 awards, including 1 Women’s Health Grand Clio, 7 Gold, 4 Silver and 2 Bronze honours. The campaign was also shortlisted across three categories at Cannes Lions in addition to its Silver win.
The international recognition highlights the campaign’s use of culture-led storytelling and public participation to generate conversations around women’s safety, legal rights, equality and social change.
Commenting on the recognition, Supreet K. Singh, Co-founder & CEO, Red Dot Foundation, said, “‘Infinite Saree’ was created to amplify the voices of women seeking legal protection and justice. This recognition reflects the strength of collective action and the ability of creative storytelling to bring critical social issues into mainstream discourse. We are honoured to see this message resonate on a global stage.”
Dinesh Chindarkar, Co-Founder & Director of MediaMedic Communications, said, “We are proud to have been part of a campaign that combined purpose, culture, and advocacy to create meaningful impact. The recognition at the Clio Health Awards and Cannes Lions International Festival of Creativity 2026 demonstrates how powerful collaborations can elevate important conversations and bring global visibility to issues that matter.”
Rich Levy, Chief Creative Officer, Klick Health, added, “Every campaign we’re celebrating exists because someone, somewhere needed to be seen. The fact that this work is being recognized, especially with the inaugural Grand for Women’s Health created specifically to recognize work fighting for women’s safety on a global stage, tells me the industry understands that the most powerful creative comes from the most urgent truths.”
The Infinite Saree campaign reimagined one of India’s most recognisable cultural symbols as a platform for advocacy.
Created to raise awareness around the Marital Rape Exception under Indian law, the initiative centred on a four-kilometre-long saree, believed to be the world’s longest, conceptualised by fashion designer Nivedita Saboo and embroidered with thousands of signatures supporting legal reform.
Installed as a living petition at Mumbai’s Royal Opera House, the campaign invited public participation while sparking conversations around women’s dignity, safety and access to legal protection.
