Cochin : Media communication specialists Carat, a subsidiary of Dentsu Aegis Media, have won the media account for Popees Baby Care products following a multi-agency pitch.
Overseeing all media mandates for the newborn clothing supplier Carat will manage the account from its Kochi office, India, supplanting incumbents Maxus.
Shaju Thomas, managing director of Popees Baby Care says, “We welcome Carat Media to the Popees family as we look forward to making brand Popees more reachable to our customers, keeping the vision of the company intact. Carat’s differentiated media approach made us re-think about our overall media strategy and we decided to make our journey along with the dedicated Carat team.”
Joydeep Raha, senior VP – Carat South, added: “We are delighted and honored to have Popees on board as our esteemed client. Our Carat Kochi team, led by Mr Ananth Narayan, did a remarkable job in demonstrating customized solutions in line with their tasks. We look forward to partnering with Popees to take them to new heights in the future.”
Last week Carat announced it had won media accounts for Sony India, Dixcy Scott and Garuda Foods.