Mumbai: CaratLane – A TATA Product, an omni-channel jewellery brand and the preferred destination for engagement rings – today launched its new regional film, “Written in the Stars”, featuring actor Kayadu Lohar, who joins the brand as its Regional Brand Ambassador. The campaign has been conceptualised by BBH India, extending the agency’s long-standing creative partnership with CaratLane.
The new brand film portrays a modern proposal wrapped in love, tradition, family, and commitment, anchored by CaratLane’s natural diamonds. Kayadu plays a young woman who believes she is being introduced to a prospective groom chosen by her family. What starts with nervous anticipation gradually unfolds into a heartwarming realisation: the person waiting for her is actually her partner.
The narrative twist, orchestrated by her father and partner, highlights the evolving dynamics of family approval while merging tradition with contemporary relationships. The story concludes with CaratLane’s core belief: “Commitment is a beautiful thing. Seal it with a CaratLane ring.”
Saumen Bhaumik, Managing Director, CaratLane, said, “Proposals don’t follow a script — they happen when the heart is ready. And that moment feels even more special when it happens alongside family, culture and tradition. This film holds that emotion with a lot of honesty. At CaratLane, we design jewellery to express these feelings and to mark moments that matter. Kayadu brings this alive beautifully, and we’re delighted to welcome her as our Regional Brand Ambassador.”
Parikshit Bhattaccharya, Chief Creative Officer, BBH India, added, “Our story reflects today’s relationships, modern in expression yet firmly grounded in family. The film captures the true spirit of commitment, making the moment both intimate and memorable, with a charming twist in the end.”
Watch the ad here:
