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Home Brand Stories

CarDekho launches new campaign “The everyday hero” conceptualised and created by Leo Burnett India

by Editorial
September 22, 2020
in Brand Stories, Featured
2 min read
CarDekho launches new campaign “The everyday hero” conceptualised and created by Leo Burnett India
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New Delhi: As cities re-open post the lockdown, personal mobility has taken on a significant relevance. Owing to heightened consumer anxiety as they identify means of transport that are safe and reliable, sales of cars and bikes have seen a sharp rise. Keeping this in mind CarDekho, India’s leading full-stack auto tech company, has launched its newest campaign ‘The everyday hero’ championing the cause of personal mobility. The campaign has been created by Leo Burnett India.

CarDekho as a leading auto portal understands that travelling in one’s own car feels ‘safer’ in the current scenario. Giving you more control on your surroundings, your personal vehicle limits your exposure to people. The new campaign reiterates these benefits by showing how a car keeps a frontline worker safe as he responds to the call of duty and at the same time provide peace of mind to his family members.

The film captures the relevance and reliability of a safe commute with a heart-warming story depicting a retired doctor who decides to resume his duty against the wishes of his family. They realize that although they can’t shake the doctor’s indomitable spirit they can help him stay safe by buying him a car that limits his exposure to public transport thereby underlining the message of safety and security.

Gaurav Mehta
Gaurav Mehta

Speaking about the campaign Gaurav Mehta, Chief Marketing Officer, CarDekho Group said “The current pandemic has made a significant shift in consumer behaviours, with personal mobility becoming the most preferred way of commuting. As travel plays an important role in self’s and country’s progress, everyone wants to opt for a secure means of personal mobility. The CarDekho campaign focusses on our mission to become the nation’s trusted personal mobility partner.”

Rajdeepak Das
Rajdeepak Das

Adding further Rajdeepak Das, Managing Director – India & Chief Creative Officer, South Asia, Leo Burnett said “With social distancing still being of utmost importance, personal mobility plays an important role in enabling people to help restart their lives. Who better than CarDekho to take this message forward, as the brand has successfully created an ecosystem which enables buying and selling of cars under one roof with a seamless experience. This heart-warming story takes inspiration from real life and what’s even more poignant, is to see brand CarDekho owning the larger purpose of car buying needs and conveying a true HumanKind story.”

The film has been directed by Arjuna Gaur who is also the Executive Creative Director, Leo Burnett on the account. He says “Courage lies at the heart of this campaign. This film is made to inspire people in these uncertain times and face it with courage. It is something which the nation needs now more than ever.”

The film link:

Campaign Credits:

MD – India & CCO, Leo Burnett South Asia: Rajdeepak Das

MD – India & CSO, Leo Burnett South Asia: Dheeraj Sinha

Executive Creative Directors: Arjuna Gaur

Associate Executive Creative Director: Anshul Sharma (copy)

Creative Director: Arzan Antia (Copy)

President, North: Samir Gangahar

VP & Business Head: Jaikrit Singh

Brand Services Director: Sakshi Chawla

Brand Services Associate: Devika Khanna

Production Company: Content Factory by Prodigious

Director: Arjuna Gaur

Producer: Meet Sampat

Client:

CMO: Gaurav Mehta

Director, Marketing: Katha Tara

Brand Manager: Neil Deepak Ghogale

Tags: CarDekhoGaurav Mehta CarDekhoRajdeepak Das Leo BurnettThe everyday hero

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