Tokyo: CARMA, a media intelligence and research solution, has expanded its global footprint with the opening of its 23rd office in Tokyo, Japan. This strategic move underscores CARMA’s commitment to supporting Japanese multinational corporations, government agencies, and international organisations operating in Japan with cutting-edge media intelligence solutions.
CARMA already collaborates with several Fortune 500 Japanese companies across the banking, automotive, FMCG, and technology sectors, providing them with data-driven insights that drive business growth and enhance decision-making. With the new Tokyo office, Japanese clients will gain access to CARMA’s AI-driven analytics and award-winning consulting solutions, enabling them to navigate an increasingly complex media landscape with precision.
CARMA’s suite of solutions is designed to support organisations in critical areas such as brand reputation management, crisis measurement, competitor positioning, and market landscape analysis.
CARMA Japan will be led by Kenichiro Watai-san, a seasoned media professional with over 30 years of industry experience. Watai-san previously served as Group Account Director at BBDO Worldwide and as Deputy General Manager at Hakuhodo, bringing a wealth of expertise in media strategy and corporate communications.
Expressing his enthusiasm for this new role, Watai-san stated, “I am truly honoured to be joining CARMA at such an exciting time. It is deeply meaningful to be able to introduce the world’s most advanced PR measurement methodologies to clients in Japan.
In today’s rapidly evolving media and social landscape, CARMA’s insights and data hold unlimited potential for organisations that must respond to complex challenges and make swift, informed decisions. Moving forward, I am committed to helping organisations in Japan achieve greater growth and strengthen their competitiveness through CARMA’s solutions.”
Andrew Nicholls, Managing Director of CARMA, highlighted the significance of this expansion, saying, “Japanese clients prioritise quality and find CARMA’s unique combination of technology, global reach, and experts on the ground in key territories appealing.
This expansion comes at a time of great disruption for many Japanese organisations who increasingly demand insights to navigate the complex global marketplace and defend their position against increased competition from markets like China and Korea.
I look forward to working with Watai-san to fulfil our brand promise of delivering what matters to clients in Japan.”
CARMA’s proprietary technology enables the analysis of social, digital, print, and broadcast data in over 100 languages.
