Mumbai: CARS24, India’s leading e-commerce platform for pre-owned vehicles, has launched “Smart Generation Ki Smarter Ride” campaign across all the social media platforms to highlight the new convenient and hassle-free way of buying pre-owned bikes with BIKES24.
Like the parent brand CARS24, BIKES24 exists to transform the way consumers buy and sell two-wheelers. Leveraging technology at every leg of the consumer journey, as an e-commerce platform, BIKES24 solves genuine pain points and delivers a WOW experience.
The “Smart Generation Ki Smarter Ride” campaign captures the ease of buying a bike online on BIKES24 platform particularly targeting the generation of millennials and Gen Z. These buyers, accustomed throughout their adult lives to the ease, speed and range of choice that the likes of Amazon offer, are not prepared to take the traditional route of heading for a bike dealer on the high street. Through this campaign, BIKES24 wants to highlight that it is available for such customers who will also make purchasing decisions for their parents in the future.
Bewildered by the unique proposition that BIKES24 has to offer, everyone in the campaign exclaims ‘Kya mazak kar rahe ho!’ when the millennial hero buys a bike online. The campaign further highlights the benefits of buying a bike on BIKES24, namely, a wide assortment of over 1500+ bikes, BIKES24 quality promise through 140 quality checks and 12-month warranty coupled with doorstep delivery and a no questions asked 7-day easy return.
The campaign has already garnered over 12M impressions across CARS24’s social media platforms of Twitter, Facebook, LinkedIn, and Instagram. The brand also roped in the ‘smart generation’ of influencers such as Rohit Saraf, Harsh Gujral, Akshay Nayar to take on the avatar of consumers who want an exceptional consumer journey in a digital-driven and fast-paced world.
Click here to see the campaign that has been a real eye-catcher and has been written by CARS24 employee Apurv Verma along with Kunal Aneja, who has written popular shows like College Romance and Flames.
Production House, Producer: Blip Films, Jason Ryan Dias
Director: Debbie Rao
EP: Namit Nath
Writers: Apurv Verma and Kunal Aneja
DOP: Manish Khushalani
Post Producer: Brian Saldhana