Advertising
Tailored digital ads and ecommerce to drive 8% growth in OTC adspend this year: Zenith
Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets* will expand by 7.6% in 2022 and 5.0% in...
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Spikes Asia 2022: Dentsu Webchutney Turns 4 Golds into 4 Grand Prix
Mumbai: Dentsu Webchutney, a dentsuMB Company & digital creative agency from dentsu Creative India, bagged 19 metals that includes 5...
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DigiChefs bags the SEO and Performance Marketing mandate for SILA
Mumbai: DigiChefs, the independent and high-performance creative agency based out of Mumbai has bagged the SEO and Performance Marketing duties...
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PaperBoat brings on board The Script Room as creative partners
Mumbai: Leading packaged beverage brand PaperBoat has named The Script Room as their creative agency. The mandate comes with creative...
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Wunderman Thompson India wins big at Spikes Asia 2022
Mumbai: Wunderman Thompson India has had a winning spree at the recently concluded Spikes Asia awards 2022. The agency bagged...
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BARC Week 8: Maaza outshines and leads the Top Brands category among many new entrants
Top Advertisers In the Week 8 of Broadcast Audience Research Council (BARC) India, Hindustan Unilever Ltd. continued to lead with...
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id8 media solutions forays into the USA; expands its operations in New York
Mumbai: Having established a strong benchmark for its competitors in the Indian markets with major brand mandates like Reliance Brands...
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DDB Mudra Group becomes the first Indian agency to win ‘Asia Pacific Agency of the Year’ title at Spikes Asia 2022
With its spectacular performance at Spikes Asia 2022, DDB Mudra Group has been named ‘Spikes Asia Agency of the Year’...
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The Brand Sigma wordplay brings on canvas “OOH is Simple Yet Significant”
With COVID-19 receding and public activity in full swing, outdoor media has again sprung back to life. COVID-19 has made...
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Publicis Groupe names Ajay Thrivikraman as Chief Creative Officer – Southeast Asia
International: Publicis Groupe has appointed Ajay Thrivikraman to the role of Chief Creative Officer for Southeast Asia reporting to Amrita...
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