Mumbai: Mixed Route Juice, a marketing agency has won the mandate for JungleBerry. It works in the the organic and all-natural lifestyle sector. JungleBerry selected Mixed Route Juice after a multi agency pitch.
Collaborating with photographer Vansh Virmani and stylist Jahnvi Bansal, Mixed Route Juice orchestrated a photoshoot that looked to capture the essence of JungleBerry’s products.
The photoshoot features a model. “The concept behind the campaign is to convey the inherent goodness of JungleBerry’s products through a visually striking and authentic representation. Nature is the ultimate source of beauty, and our collaboration with JungleBerry aims to celebrate that in a way that resonates with consumers. Advertising needs to be honest. With this campaign, we wanted to show the world the truth in our products. Simply put, the DVC works like a cross between a behind the scenes montage, testimonial and proof of work video.” said Amrita Sharma, Founder at Mixed Route Juice.
Mixed Route Juice is already planning the second leg of this campaign. The company is set to reveal a second instalment of the photoshoot. This phase will reveal the model using JungleBerry products a day before the shoot. The aim will be to underscore the authenticity and efficacy of JungleBerry’s offerings said the agency.
“We are delighted to collaborate with Mixed Route Juice for this campaign. Their creative approach and dedication to highlighting the natural goodness of our products align perfectly with JungleBerry’s ethos. We believe this collaboration will resonate strongly with our audience,” says Nitin Dhawan, the co-founder of JungleBerry.
The JungleBerry campaign the agency explains is not merely about products; it’s a celebration of the seamless convergence between nature and sophistication.
