Analysis

Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week...

Mumbai: Kantar reveals the top 10 key trends that will impact consumer behavior in India in the year 2020. The...

According to BARC data of HSM NCCS All India (Urban+Rural) for week 4, we see no change from previous week...

1. Brands will move from trendspotting to culture creation by becoming content creators both in the online and offline world:...

Mumbai: Kantar, the world’s leading data, insights and consulting company, introduces eCommerce On, a new global study that offers a...

Mumbai: In the past few years, India has witnessed a rapid rise in its internet consumption, leading to the emergence...

The Over-the-Top (OTT) video market will surpass US$200 billion by 2024, with 90% of that value fueled by subscription and...

According to BARC data of HSM NCCS All India (Urban+Rural) for week 3 and we see a change, Colors leads...

Mumbai: Capgemini, the official Global Innovation Partner of the Men’s and Women’s HSBC World Rugby Sevens Series since January 2018,...

Advertiser spend on sports sponsorship is expected to rise 5.0% this year to reach $48.4bn worldwide - the strongest growth...