Analysis

International: WARC, the global authority on advertising and media effectiveness, has today released Asia's Anatomy of Effectiveness, a report aimed at...

Swiggy tops the 2019 YouGovNextGen Work of Mouth rankings in India. The food delivery giant is the most positively talked...

New Delhi: Criteo, the advertising platform for the open Internet, today released seasonal data in anticipation of Diwali, to help e-commerce companies...

New Delhi: A healthcare specialised independent communications and advocacy firm, SPAG (www.spag.asia) revealed its inaugural and ambitious report, ‘Pave the...

Global adspend growth to remain steady at 4.4% a year to 2021 Adspend on social media expected to grow 20%...

Mumbai: Talkwalker, a provider of social listening and analytics software, based out of US, has today launched a report on...

TV still attracts over two-thirds of advertising investment within the soft drinks sector, while a similar share is seen in...

Out of 566 respondents from metro areas who are fantasy sports players, 32% players spend more than 3 hrs watching...

Mr Terry Peigh, the Managing Director of the IPG Group is in India in the last week of Sept, ’19....

Mobile is increasingly seen by marketers in APAC to be an effective marketing channel, but as it continues to be...