Analysis

BARC India and Nielsen have released a unique report that explains the impact of COVID-19 on TV and Digital Media...

While the impact of the Coronavirus outbreak on television and digital content consumption is evidently positive because almost the entire...

Mumbai The Indian Media and Entertainment (M&E) sector reached INR1.82 trillion (US$25.7 billion) in 2019, a growth of ~9% over...

Indians love watching television. In 2019, TV viewership in India had witnessed 48.4 trillion viewing minutes, according to the Broadcast...

The COVID 19 crisis has changed an average Indian’s life. With schools and colleges being shut coupled with corporates and...

Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week...

Mumbai: Sports media revenues across the Asia Pacific are expected to fall by 35 percent in 2020 due to the...

Cricket in India is not considered less than a religion, and over the years IPL too has become an integral...

One cannot disagree that kids nowadays are smarter than we were as kids, they are clear about their priorities and...

Premium Sporting event Indian Premier League (IPL) and the entire ecosystem faces a threat of losing up to $ 1...