While the impact of the Coronavirus outbreak on television and digital content consumption is evidently positive because almost the entire country is sitting at home; all businesses are operating from home; viewership and time-spent across all content platforms have certainly increased. Many OTT platforms to have stated the percentage of a spike in growth, which mainly talks about the viewership behavior of the urban audiences.
However, the TV viewership data released by BARC India for Week 11 truly reveals what Rural India is watching! The one clear answer is Dangal TV!
Yes, Dangal TV leads the week 11 Hindi GEC Rural category with 945781 impressions. If one looks at the Top 5 shows of the category, one would find all five shows belong to Dangal TV. MahimaShanidev Ki leads with 12673 impressions, followed by Devi AdiParashakti with 11751 impressions.
Dangal leads this category with a huge margin which is more than double. Big Magic at number two has 438075 impressions which is less than half of what Dangal has garnered in just one week.