Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 10 against week 9. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
Most Aired:
Chrome Optimal+ data reveals that for this category, new entrant Facebook leads the chart followed by the Ministry of Health and Welfare, the 3rd spot is secure by another new entrant LIC Corporate. Santoor Sandal and Turmeric move up from the 5th spot to the 4th spot this week and for the 5th spot, we have new entrant Amazon.
Most Watched:
There has been no major change in the pecking order of Most Watched Campaigns of this week as Indigo PU Enamel has maintained its leadership position this week also, Honda Activa 6G has moved up from the 3rd spot to the 2nd spot this week. OLX. IN has been brought down to the 3rd spot this week. For the last two spots, we have new entrant RealMe Pro and Oppo Reno3 Pro.
Most Liked:
Previous week player’s Facebook, Kinder Joy, Amazon Prime Video, Ultratech cement, and Yamaha Fascino have been replaced by new entrants this week. OLX.IN on the 1st spot followed by ORAL B Toothbrush. The third spot is secured by Bajaj Finserv. For the last two spots on this category, we have, Tata Tiago and Zomato.
