Analysis
67% Indians trust influencer recommendations over traditional advertisements: Kantar’s Influencer Playbook
Mumbai: As influencer marketing continues to reshape digital advertising strategies in India, a new report by Kantar, The Influencer Playbook,...
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28 Channels, 8.2% Ad Growth Mark IPL 2025’s First Half: TAM Report
Mumbai: The Indian Premier League (IPL) continues to be a powerhouse for advertisers, with the latest report from TAM Sports...
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After two months of strong box office performance, March 2025 turned out to be a low-key month: Ormax Media
MUMBAI: After two months of strong box office performance, March 2025 turned out to be a low-key month, grossing only...
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From Fantasy to Finance: Who’s Watching What in IPL 2025 Ad Land – eDART-IPL25 study
As the Indian Premier League 2025 enters its third week, it’s clear that the tournament continues to be more than...
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Connected TV captures 61 million IPL viewers: Data reveals Massive Brand Recall Lift
Mumbai: As the IPL 2025 season smashes viewership records with a staggering 308 million unique viewers across mobile and Connected TV...
Read moreDetailsThe peak of 2019 may not be easy to reach anytime soon for Hollywood in India: Ormax Media
MUMBAI: By aligning innovative content with robust marketing campaigns, Hollywood will hope to recapture momentum in India. Post-pandemic successes like...
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Gaming apps are driving more revenue from existing users: Moloco Research
Mumbai: Moloco has released its latest research report titled 2025 State of Mobile Gaming: In-App Purchase Trends of Leading Apps....
Read moreDetailsIPL 18 Advertising Sees High Turnover: 23 Categories Drop Off, 24 New Ones Enter – TAM Sports
Mumbai: The Indian Premier League (IPL) continues to reinforce its dominance not just on the pitch but also across commercial...
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Digital Transformation Spending Soars—But 37% of Projects Still Fail, VML’s 2025 report finds
VML Enterprise Solutions has released comprehensive new research across eight global markets, revealing persistent disconnects between digital transformation investments and...
Read moreDetails98% of IPL 2025 Viewers Have a Favourite Player, But Only 37% Pick a Team: CrispInsight-Kadence Report
Mumbai: As IPL 2025 powers into its third week, a new report released by CrispInsight and Kadence International uncovers a...
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