Analysis

In an era dominated by AI-driven creative and algorithm-driven media, WARC, in collaboration with Analytic Partners, BERA.ai, Prophet, and System1,...

Mumbai: Television advertising in India witnessed a 14% surge in ad volumes in 2024 compared to 2020, according to the...

Mumbai: On the occasion of Data Privacy Day, the Advertising Standards Council of India (ASCI) Academy, in partnership with PSA...

Mumbai: 2024 saw an 18% drop in the number of streaming originals launched across major OTT platforms in India. This...

MUMBAI: A study by HCLTech, a global technology company, and MIT Technology Review Insights has revealed that while 87% of...

New Delhi: Kantar, the world’s leading marketing data and analytics company, has unveiled findings from the 4th edition of its India...

The 11th edition of VML’s The Future 100 report outlines transformative trends set to define business, culture, and consumer behavior...

MUMBAI: Excellent Publicity, an ad tech agency has released a report underlying a notable shift in the adlandscape of the...

Mumbai: With IPL 2025 around the corner, the nation’s enthusiasm is palpable, and digital platforms are at the forefront of...

MUMBAI: Tips Music's Q3FY25 revenue was Rs. 77.7 crores, reflecting a y-o-y growth of 20 per cent. Revenue for the...