Thursday, May 22, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Analysis

28 Channels, 8.2% Ad Growth Mark IPL 2025’s First Half: TAM Report

by MN4U Bureau
April 22, 2025
in Analysis
Reading Time: 1 min read
A A
IPL 2025 advertising sees 1.4% surge in ad volumes during first 57 matches: TAM Sports Report
Share Share ShareShare

Mumbai: The Indian Premier League (IPL) continues to be a powerhouse for advertisers, with the latest report from TAM Sports revealing an 8.2% year-on-year increase in TV ad volumes during the first 31 matches of IPL 2025 (Season 18). The data signals renewed advertiser confidence and reinforces the league’s unmatched appeal as a platform for mass brand engagement.

ADVERTISEMENT

According to TAM Sports, commercial advertising measured through Free Commercial Time (FCT)—excluding promos, fillers, and short-format content—showed strong growth. Indexed against the same stage of IPL 2024, the current season scored 108.2, up from a baseline index of 100, reflecting continued momentum in televised advertising investments.

The 2025 season maintained its robust media presence, with commercial airtime being distributed across 28 channels, ensuring wide visibility for brands across regions and viewer demographics. The multi-channel strategy remains a key factor in IPL’s ability to deliver exceptional reach and resonance.

The report also revisits data from IPL 14 (2021), offering a look at shifts in advertising trends during that period. Between August 7 and October 31, 2020, a notable realignment of ad volumes across the top five TV genres underscored how IPL programming dominates advertiser focus during its season.

The consistent rise in ad volumes over the years highlights IPL’s enduring appeal as a go-to destination for brands looking to capture consumer attention at scale. With its massive and diverse viewership, the tournament remains a cornerstone of India’s advertising ecosystem.

Tags: IPL 2025TAM Sportsthe Indian Premier League

RECENT POSTS

Amazon’s ad business to hit $60 billion, solidifies role in end-to-end marketing: WARC Media
Analysis

Amazon’s ad business to hit $60 billion, solidifies role in end-to-end marketing: WARC Media

May 21, 2025
0

Mumbai: Amazon’s advertising engine is on a remarkable growth trajectory, with retail media ad revenue projected to exceed $60 billion...

Read more
507 Million Tune In During Operation Sindoor Week: BARC India
Analysis

507 Million Tune In During Operation Sindoor Week: BARC India

May 19, 2025
0

Mumbai: TV news viewership in India reached unprecedented levels during the week of Operation Sindoor, as per data released by...

Read more
After a sharp dip in March, April 2025 saw momentum being regained at the India box office: Ormax Media
Analysis

After a sharp dip in March, April 2025 saw momentum being regained at the India box office: Ormax Media

May 19, 2025
0

MUMBAI: After a sharp dip in March, April 2025 saw momentum being regained at the India box office. April 2025...

Read more
Bajaj Allianz tops Customer Experience Rankings followed by SBI General Insurance: Hansa Research
Analysis

Bajaj Allianz tops Customer Experience Rankings followed by SBI General Insurance: Hansa Research

May 16, 2025
0

Mumbai: Hansa Research has unveiled the first edition of its Health Insurance Customer Experience Score (CuES) 2025 report, offering an...

Read more
IPL 2025 advertising sees 1.4% surge in ad volumes during first 57 matches: TAM Sports Report
Analysis

IPL 2025 advertising sees 1.4% surge in ad volumes during first 57 matches: TAM Sports Report

May 13, 2025
0

Mumbai: The IPL 2025 season has witnessed a robust 1.4% growth in commercial ad volumes during the first 57 matches,...

Read more
After a sharp dip in March, April 2025 saw momentum being regained at the India box office: Ormax Media
Analysis

There’s a growing opportunity for Salman Khan to transition into more mature, character-driven roles that align with his age and legacy: Ormax Media

May 9, 2025
0

MUMBAI: There’s a growing opportunity for Salman Khan to transition into more mature, character-driven roles that align with his age...

Read more

LATEST NEWS

Wavemaker India Retains ‘Media Agency of the Year’ Title at ABBY Media Awards 2025

Wavemaker India Retains ‘Media Agency of the Year’ Title at ABBY Media Awards 2025

May 21, 2025
Nobody Wants Bosses Anymore: Rishad Tobaccowala at Goafest 2025

Nobody Wants Bosses Anymore: Rishad Tobaccowala at Goafest 2025

May 21, 2025

ANALYSIS

Amazon’s ad business to hit $60 billion, solidifies role in end-to-end marketing: WARC Media
Analysis

Amazon’s ad business to hit $60 billion, solidifies role in end-to-end marketing: WARC Media

May 21, 2025
0

Mumbai: Amazon’s advertising engine is on a remarkable growth trajectory, with retail media ad revenue projected to exceed $60 billion...

PEOPLE

Grey India names Kunal Solanki as Senior Vice President, Business – West
People

Grey India names Kunal Solanki as Senior Vice President, Business – West

May 21, 2025
0

Mumbai: Grey India has announced the appointment of Kunal Solanki as Senior Vice President, Business – West, further strengthening its...

MARKETING

kindlife partners with Tata CLiQ Palette to expand global beauty access across India
Marketing

kindlife partners with Tata CLiQ Palette to expand global beauty access across India

May 21, 2025
0

Mumbai: kindlife, young India’s go-to platform for beauty and wellness, has announced a strategic partnership with Tata CLiQ Palette, the...

Subscribe to Newsletters

ADVERTISING

Prose on Pixels appoints Joris Knetsch as EVP - APAC
Advertising

Prose on Pixels appoints Joris Knetsch as EVP – APAC

May 21, 2025
0

Singapore: Prose on Pixels (POP), Havas’ AI-powered content-at-scale agency, has appointed Joris Knetsch as EVP, Prose on Pixels APAC, effective...

PRINT

Veteran Journalist and Press Freedom Crusader Dr. K. Vikram Rao Passes Away at 83
People

Veteran Journalist and Press Freedom Crusader Dr. K. Vikram Rao Passes Away at 83

May 12, 2025
0

Lucknow: India today mourns the loss of one of its most steadfast voices in journalism, Dr. K. Vikram Rao, who passed...

AUTHOR'S CORNER

Campa Cola: The Comeback of an Indian Icon in a Market Ruled by Giants….
Authors Corner

Campa Cola: The Comeback of an Indian Icon in a Market Ruled by Giants….

May 19, 2025
0

Origins and Rise of Campa Cola Campa Cola’s story is deeply entwined with India’s economic and cultural history. Originally launched...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

ABP Pvt. Ltd. Retains 'Publisher of the Year' Title at Publisher ABBY 2025 by One Show

ABP Pvt. Ltd. Retains ‘Publisher of the Year’ Title at Publisher ABBY 2025 by One Show

May 21, 2025
Wavemaker India Retains ‘Media Agency of the Year’ Title at ABBY Media Awards 2025

Wavemaker India Retains ‘Media Agency of the Year’ Title at ABBY Media Awards 2025

May 21, 2025
Nobody Wants Bosses Anymore: Rishad Tobaccowala at Goafest 2025

Nobody Wants Bosses Anymore: Rishad Tobaccowala at Goafest 2025

May 21, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.