Analysis

Mumbai : IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the latest advancements in podcast measurement...

New Delhi: Market Research Society of India (MRSI) Golden Key Awards 2023 has honoured Partha Rakshit and Pranesh Mishra, two...

The Marketing Research Society of India (MRSI) organised a panel discussion titled, ‘Targeting and ISEC-Socio Economic Classification. The panellists were...

Market research industry body, Market Research Society of India (MRSI) announces the adoption and implementation of its latest Socio-economic Classification...

CleverTap has released its industry data-science report titled ‘Navigating Personalization: A Balancing Act for eCommerce’. The report showcased the importance...

Mumbai: A mix of traditional romantics and modern-day shoppers were seen loading their carts on Valentine's Day. Headphones, rings, chocolates,...

Mumbai: This year the Adex will grow by 12% and cross Rs. 1.11 lakh crore according to the Madison Media...

Mumbai: India’s luxury goods market is undergoing a significant transformation, driven by technological advancements and a growing focus on sustainability....

Mumbai: 77% Indians came across fake profiles/photos that looked AI-generated on dating platform and social media. 26% said they’d talked...

Chrome News Track February 6Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought...