Authors Corner

OTT platforms have quickly emerged as the preferred medium for digital video consumption in India. While these platforms initially gained...

Every day, as we navigate bustling streets, wait at crossings, commute through railway stations, or walk past malls, our attention...

AI is leading the marketing revolution by enabling personalised, impactful, and targeted campaigns at the mass level. B2B marketing has...

The advertising world has lost another legend with the passing of Mr. Arun Nanda. His role in shaping Rediffusion into...

Introduction Having spent three decades navigating the intricate currents of media strategy, I have witnessed firsthand how economic tides shape...

In professional sports, mascots have served as an em4blem of tournaments, and team identities. People often remember the 2010 Commonwealth...

In branding and marketing, visuals are powerful. Aesthetic appeal in branding often becomes the first instinct for businesses trying to...

India’s digital advertising scene is evolving fast, so fast that it might actually outpace more mature markets when it comes...

Engaging a digital agency is a monumental decision. You're putting your brand's online growth, customer interaction, and — most importantly...

Sarah, a VP of Marketing at a SaaS company, produced 847 pieces of content last year. Her team generated 12,000...