Authors Corner

For more than two decades, I have worked at the intersection of Indian and global brands and the Nepali consumer....

The global AI discourse is no longer speculative. it is accelerating. Recent commentary from Matt Shumer, CEO of Otherside AI,...

A few years ago, when my primary forte was digital, I was having a heated discussion with a colleague who...

Everyone wants the billboard. No one wants the barcode. In most marketing meetings, there’s a moment when the lights dim,...

Creativity has always been shaped by the world around it, yet today that world changes faster than any marketer can...

The current creative agency structure is undergoing a structural reset and now is changing. For decades, the operating model was...

Deepfakes, cloned voices and synthetic content are no longer experimental curiosities confined to research labs, they have now become mainstream...

For decades, advertising creativity in India has followed a familiar rhythm. A strong idea. A long production cycle. Heavy budgets....

In today’s intensely competitive market, brands are increasingly investing resources into storytelling, media presence, digital engagement, and customer acquisition funnels....

The attention economy has brands scrambling to grab eyeballs. You have mere seconds to stand out to be unforgettable. The...