Exclusive
Republic TV commands Weekday Super Prime Time with a market share of 55% in week 13
The pandemic of Covid-19 has forced upon a lot of changes in the consumption behaviour of the Indian TV viewing...
Read moreDetailsHindi News Genre maintains leadership over GEC reach in Wk 13
Mumbai: The consumption behaviour and genre preferences of the Indian TV viewing audience has underwent major change due to the...
Read moreDetails
ZEEL invests Rs. 5,220 mn in Tech Startup SugarBox
Mumbai: The Board of Zee Entertainment Enterprises Ltd. (ZEEL), at its meeting held on 8th April 2020 has agreed to...
Read moreDetails
Time spent listening to Radio increases to 2.36 hours everyday during lockdown: AZ Research PPL & AROI Study
New Delhi: Radio has always been a constant companion to everyone, both in good and tough times. It is one...
Read moreDetails
NBF requests Media Agencies, Clients Not to Re-negotiate Advt. deals with News Broadcasters
New Delhi: The News Broadcasters Federation (NBF), India’s largest industry association TV news channels representing broadcasters from across the length and...
Read moreDetails
Apple Inc – “The Miracle of the Century”
Apple is a Brand? well the answer is quite obvious. What makes it so valuable for consumers? Now think deeply,...
Read moreDetails
Acquired content on MX Player sees an upward of 70% viewership: Mansi Shrivastav, Head of Acquisitions, MX Player
OTT platforms depend on two types of content Original and Acquisitions. In the early days OTT solely depended on acquired...
Read moreDetails
Stopping of Government Ads on TV would kill the sector: IBF
New Delhi: The Indian Broadcasting Foundation (IBF), the apex body of broadcasters, stands indomitably with the Government of India in...
Read moreDetails
McCann India’s Campaign for Nestle gets shortlisted in WARC Awards 2020 for Effective Innovation
The Effective Innovation shortlist is now released for the WARC Awards, a global search for next-generation marketing effectiveness. McCann Worldgroup...
Read moreDetails
Work-from-home drives up demand for OTT content, subscription for educational and fitness apps rises: Bobble AI report
Social distancing and work-from-home have prompted Indians to navigate mobile apps and set up a routine for their quotidian entertainment...
Read moreDetails
