The pandemic of Covid-19 has forced upon a lot of changes in the consumption behaviour of the Indian TV viewing...
Read moreDetailsMumbai: The consumption behaviour and genre preferences of the Indian TV viewing audience has underwent major change due to the...
Read moreDetailsMumbai: The Board of Zee Entertainment Enterprises Ltd. (ZEEL), at its meeting held on 8th April 2020 has agreed to...
Read moreDetailsNew Delhi: Radio has always been a constant companion to everyone, both in good and tough times. It is one...
Read moreDetailsNew Delhi: The News Broadcasters Federation (NBF), India’s largest industry association TV news channels representing broadcasters from across the length and...
Read moreDetailsApple is a Brand? well the answer is quite obvious. What makes it so valuable for consumers? Now think deeply,...
Read moreDetailsOTT platforms depend on two types of content Original and Acquisitions. In the early days OTT solely depended on acquired...
Read moreDetailsNew Delhi: The Indian Broadcasting Foundation (IBF), the apex body of broadcasters, stands indomitably with the Government of India in...
Read moreDetailsThe Effective Innovation shortlist is now released for the WARC Awards, a global search for next-generation marketing effectiveness. McCann Worldgroup...
Read moreDetailsSocial distancing and work-from-home have prompted Indians to navigate mobile apps and set up a routine for their quotidian entertainment...
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